Mortgage Marketing

Mortgage Search Engine Optimization Basics

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Posted by on December 26th, 2008

Mortgage Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” or “organic” search results. The goal of Mortgage SEO is to achieve the highest rankings possible on Search Engine Results Pages for specific mortgage keyword terms. The closer your website […]

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Mortgage Tools

Free Mortgage Lead Generation Tools

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Posted by on December 24th, 2008

These Free Mortgage Broker¬† Tools are for mortgage brokers, loan officers, or any mortgage company engaging in a mortgage marketing campaign that involves Mortgage PPC (Pay-Per-Click) or or other online mortgage marketing activities. These free mortgage tools can help you find mortgage keywords, price mortgage deals, and add free mortgage calculators to your mortgage website. […]

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Mortgage Leads

Mortgage Lead Generation Basics

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Posted by on December 20th, 2008

The primary goal of most mortgage lead generation websites is to generate a consistent flow of exclusive mortgage leads. Mortgage Lead Conversion is the third of three steps in Internet Mortgage Lead Generation. Before mortgage lead conversion and mortgage lead generation can take place, there first two components of Internet Mortgage Lead Generation must be […]

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Mortgage Marketing

WordPress Mortgage Template Basics

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Posted by on December 20th, 2008

Many mortgage brokers and loan officers are quickly realizing that without a high quality mortgage website, they are missing out on a significant source of mortgage leads in their overall mortgage marketing strategy. They may have an older generation of website that hasn’t been updated by their mortgage website provider or they may not have […]

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Mortgage Marketing

Mortgage Lead Generation Websites by LeadPress

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Posted by on December 19th, 2008

Want to Generate Your Own Online Mortgage Leads? LeadPress Mortgage Web Sites help you increase mortgage lead generation from your online and offline mortgage marketing efforts. Having the right mortgage website is the key to mortgage lead generation online and off! Increase Online and Offline Mortgage Marketing ROI Do you purchase leads or engage in […]

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Mortgage Marketing

Mortgage Marketing Success: The Role of the Mortgage Website

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Posted by on October 22nd, 2008

Every day mortgage companies invest money into offline mortgage broker marketing activities such as direct mail, flyers, radio and TV, among others for the purpose of generating exclusive mortgage broker leads. While careful thought and consideration is given to these offline mortgage marketing activities, many times very little thought is given to how their current […]

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Mortgage Leads

Common Mortgage Website Mistakes to Avoid

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Posted by on October 22nd, 2008

To understand how LeadPress differentiates itself from other traditional loan officer website providers, we must examine the issues that are exhibited by the vast majority of loan officer web sites today. These issues greatly affect mortgage lead generation and your ability to generate mortgage leads. FULL 1003 MORTGAGE APPLICATION In its heyday, the introduction of […]

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Mortgage Tools

Ten Free Mortgage Calculators

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Posted by on October 18th, 2008

Are you looking for free mortgage calculators for your mortgage website? If so, you are in the right place! LeadPress has created 10 free mortgage calculators for you to put on your mortgage website. There is no cost or obligation for these mortgage broker tools, simply follow the directions below to give your borrower and […]

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Mortgage Tools

Excel Mortgage Pricing Calculator

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Posted by on October 17th, 2008

More free mortgage tools from LeadPress! This is the pricing tool we use day in and out to price deals. It was built when we realized that using a calculator was inefficient when pricing multiple pricing scenarios and when trying to compare scenarios and loan products. This spreadsheet makes comparing scenarios easy and when you […]

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Mortgage News

HR 3915 Manager’s Amendment Summary

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Posted by on October 15th, 2008

Summary of Manager’s Amendment to H.R. 3915 Title I (Mortgage Origination) Subtitle A.¬† Licensing System for Residential Mortgage Loan Originators. * This subtitle is from Rep. Bachus’ bill (HR 3012) and provides for licensing and registration of individual mortgage brokers and registration of bank employees that originate mortgages, as well as the establishment of a […]

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