Mortgage News

Mortgage Rate Lock Best Practices

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Posted by on April 14th, 2009

The following list of best practices are being shared with us today by Clarion Mortgage as sent to Clarion LO’s in an internal email. These guidelines are excellent rules of thumbs for any originating loan officers or mortgage brokers operating in the existing changing environment we live in today. Guidelines For Locking When to Hold […]

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Mortgage News

MGIC Stops Underwriting Non-MI Loans

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Posted by on April 14th, 2009

MGIC has discontinued contract underwriting of uninsured loans. Moving forward and citing market conditions, they have announced that June 1st and beyond they will no longer contract underwrite loans in our Underwriting Service Centers that do not have Mortgage Insurance. Effective June 1, 2009 MGIC will no longer accept uninsured business in our Underwriting Service […]

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Mortgage News

LeadPress Does Carpool Confessions with LeadCritic

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Posted by on April 6th, 2009

I had a blast chatting last week with Mike Ferree of LeadCritic on his Carpool Confessions segment. I had a blast aside from my headset being a little hot and crackly and a mild overdose on redbull. We talked about twitter rumors, mortgage lead generation, mortgage broker education, mortgage leads and more. CHECK IT OUT!

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Mortgage News

Google PageRank Update is Under Way

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Posted by on April 5th, 2009

Google PR (PageRank) updates are under way. PageRank Forumla = PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)) Page Rank is an often misunderstood and misinterpreted part of the many signals and components that make up the Google ranking algorithm like. To keep things complicated, read this primer. To keep things simple, PageRank uses […]

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Legislation

HR 1728 Mortgage Reform and Anti-Predatory Lending Act

Posted by on March 29th, 2009

On March 26th, Rep. Bradley Miller [D-NC] introduced H.R. 1728, the Mortgage Reform and Anti-Predatory Lending Act, a bill that he is sponsoring. It has currently been referred to committee, the same committee of which will report on the act later. For those not familiar with the basic life cycle of a bill (from govtrack.us): […]

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Mortgage News

Flagstar Begins Charging Pair Off Fees

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Posted by on March 18th, 2009

The times they are a changin’. Flagstar sent out a memo today documenting their expectations for pair offs. In other words, if you lock a loan and it closes elsewhere, expect to receive a bill from Flagstar. Some Flagstar clients are reporting $400 invoices per pair off. Loan fallout is yet another pressure banks are […]

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Mortgage Marketing

Mortgage Newsletter Marketing Basics

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Posted by on December 27th, 2008

Good email mortgage newsletter software / services can be used to create, send and track mortgage newsletter and email campaigns. The process begins when visitors visit your mortgage broker website and opt in to receive your mortgage newsletters, emails, or other useful information. When they opt in they are automatically added into your mortgage mailing […]

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Mortgage Leads

Mortgage Lead Generation Basics: How to Generate Exclusive Mortgage Leads

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Posted by on December 27th, 2008

There are three components that make up an Online Mortgage Marketing / Mortgage Lead Generation campaign. 1 QUALITY MORTGAGE WEBSITE The centerpiece of all mortgage marketing campaigns is the mortgage website. Most prospects make a decision on whether or not they will consider working with your company based solely on their initial perception of your […]

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Mortgage Leads

Exclusive Mortgage Leads: How Can I Generate My Own?

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Posted by on December 26th, 2008

Internet Mortgage Lead Generation is comprised of three interdependent components: a search engine optimized mortgage web site, mortgage website traffic and mortgage lead conversion. If any of these components are not executed properly, internet mortgage lead generation will suffer greatly or be non-existent. This is especially true in the extremely competitive environment that exists among […]

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Mortgage Leads

Mortgage SEO Basics: Choosing Mortgage Keywords

Posted by on December 26th, 2008

Marketing your mortgage website is the first step in generating the traffic necessary to generate your own exclusive mortgage leads. Simply put, the number of mortgage leads you generate is directly related to the volume and quality of website traffic you are able to generate. Mortgage SEO (otherwise known as internet marketing or search engine […]

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