Mortgage Marketing

Broker Outpost Mortgage Forums

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Posted by on January 24th, 2011

Broker Outpost offers a couple of different things that are helpful to industry professionals, most notably a forum for information sharing. This part of the site is free to use with registration, but they do also offer a premium membership that provides a few different services for loan originators to manage their leads, links and more for the improvement of their business.  At Broker Outpost it’s also possible to sign up to get your name as a loan originator on their broker directory which can bring greater visibility. Honestly, this site may not look like much aesthetically, but it does have a whole lot to offer! The resources shared at Broker Outpost are most ideal for those going through the mortgage officer qualification process but helps with those that are already in operation as well.
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Mortgage Tools

Optimal Blue Mortgage Underwriting & Loan Pricing Tools

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Posted by on January 24th, 2011

Optimal Blue is a business that specializes im developing a Product Eligibility and Pricing Engine (PPE). What their products do is simplify the process, helping loan originators find the best rates automatically to meet their clients’ needs and lock them in. It reduces the need for additional man hours that manual research requires and can help better ensure client satisfaction. There are a variety of different products offered by Optimal Blue that all fall into this realm. Loan originators can choose the option that’s best for them.
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Mortgage Marketing

Think Big Work Small Video Marketing

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Posted by on January 21st, 2011

Think Big Work Small is a database and complete system for mortgage and real estate professionals that takes sales to the next level by incorporating a video marketing engine into their service structure. Video marketing is an essential tool that has even more importance in an industry where making a positive impression is key to sales success. Think Big Work Small helps real estate and mortgage entrepreurs work smarter to build success rather than harder.

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Mortgage Marketing

Oppenheimer Group Mortgage Marketing and Websites

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Posted by on January 21st, 2011

The Oppenheimer Group is a mortgage and real estate industry website design company that promises to deliver more than just a cookie cutter industry website. Their focus is upon building an attractive webpage that will also perform well from an SEO perspective. They also make their sites easy to navigate for prospective clients so they aren’t turned off when they can’t find the application forms or a method to request mortgage rate information.

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Mortgage Marketing

Morsystems Mortgage Websites and Mortgage Marketing

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Posted by on January 21st, 2011 offers mortgage website design and mortgage website hosting for people in the mortgage industry. There are two different strategies that they use in their designs as they either create a website for a single loan agent or for a business or financial institution. They offer three different types of website packages called Bronze Series, Silver Series of Gold series. The gold is the most comprehensive offering absolutely everything an established mortgage business could require to offer optimal customer service. The features essentially allow loan officers to run most aspects of their business right through their website, but there is also a clean and modern design.

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Mortgage Marketing

LoanSitePlus Mortgage Web Sites

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Posted by on January 20th, 2011

You can’t operate in a sales or client services position without a website today, and that’s even more essential in the mortgage business.  Not only do you need to establish a mortgage site for your reputation, you also need it to allow prospective borrowers to submit their applications and obtain the information that they require to pull the trigger on taking a loan. Loan Site Plus is a simple mortgage web design business for the mortgage industry that offers up sleek designs and the basic automation and marketing management tools that loan originators require.

Loan Site Plus can accomodate more established financial lenders, but primarily caters to independent loan officers ready to make their mark. With this site, mortgage pros actually set it up themselves, which makes this a very affordable option. You simply choose the template to work with, customize with colors and images and then add in the necessary automated tools.

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Mortgage Tools

Broker Buddy Mortgage Loan Pricing Tools

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Posted by on January 20th, 2011

Broker Buddy works to automate the process of delivering a loan to a borrower. It automates the process of finding current rates and loans and also provides lead generation services. Broker Buddy offers these services in a more simple manner, which is more than enough for those that don’t want to deal with the more complex elements.

Broker Buddy Automated  Mortgage Pricing Benefits

  • Live Quotes – with the automated information at your fingertips, it’s possible to get quotes back to clients fast which leaves them less opportunity to shop around, especially when they’ll appreciate your being prompt
  • Price the market – it’s possible to search market rates quickly, so it’s easier to get more loans processed
  • Ability to search more lenders – it’s possible to search many participating lenders versus just a few that you have a relationship with
  • Pre-qualify borrowers – as quotes can be processed quickly, so can pre-qualification applications
  • Eliminate rate sheets – reading through multiple rate sheets from a variety of lenders can be complicated and slow. There’s a results page on Broker Buddy that summarizes all this

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Mortgage Tools

Price My Loan Automated Underwriting and Loan Pricing

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Posted by on January 20th, 2011

PriceMyLoan is an automated underwriting tool that can really change the way that mortgage originators do business. It takes a process

that may have once been time consuming when done manually and delivers consumers the information that they require to make a decision about their mortgage efficiently and automatically. While in many ways this is actually a tool that helps prospective borrowers, in the end the convenience of it and the increased efficiency can help improve the business of a mortgage broker greatly. What’s particularly interesting about Price My Loan is that it even has a mobile application, so people can get mortgage information from wherever they are any time!

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2011 LeadPress Mortgage Website Updates

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Posted by on January 3rd, 2011

2011 is going to be an exciting year for LeadPress users as we implement new features, new pricing plans and improve our communication with more frequent updates.

New LeadPress Features for 2011

  1. Improved Communication: We haven’t done as good of a job as we should have communicating new LeadPress features and updates. We will be changing the way we communicate with monthly or bi-monthly updates, tips and tutorials via the LeadPress blog and newsletter updates. You can also subscribe to our RSS FEED if you would like to use your RSS reader to keep up to date.
  2. FREE Text Logo: All LeadPress clients now get FREE text logos! These used to be $95 each, but not anymore! IIf you don’t have a logo and are using the default block text in the upper left hand side of your site in lie of a logo, let us create a professional looking text logo for you! This will greatly improve the look and feel of your site. To have us build a text logo for you, please make your request via a support ticket at
  3. FREE Domain Name with Signup: All new signups will get a FREE domain name to be used with their new website.
  4. New Color Themes / Home Pages Styles: We’ve introduced new color themes and new home page styles. To view them go to and use the toolbar at the top of the page. If you do not currently have the new home page styles (index-5 and index-6) installed, please place a support ticket at and we can add them to your account.
  5. New Landing Page Features: We have new landing page templates. Our tutorials are still being built, but if you want to get started using our new templates, place a support ticket and we can help you get started. When creating a page, you can access templates using the “page templates” drop down on the right side of the edit page. You can now have landing pages that exclude the top and bottom menus to simplify your landing pages.
  6. Improved Architecture: Our last server was way too big for us, but we’ve upgraded again, just so that we have a ridiculous amount of resources at our disposal for serving up pages as fast as possible. As usual, we are managing your nightly backups, optimizing databases daily and doing all of the backend work necessary to keep your site running smooth so that you don’t have to think about servers, html or be a code wrangler.
  7. Canada, eh? LeadPress has now launched sites for Canada!
  8. LeadPress Mobile: Create and edit pages, upload images and moderate blog comments on the go. Manage your website from anywhere you’ve got mobile reception on every major mobile platform available today including iPhone, Windows 7, Android, BlackBerry & Nokia.

LeadPress Mobile

Features That Are Coming Soon in 2011

The following features will be released under the yet to be released LeadPress product / feature pricing:

  1. Industrial Grade Landing Pages: Landing pages that are as powerful as those used by the top lead generation sites in the world like and
  2. Auto-Blog Content: Does having relevant content and market updates added to your blog on a regular basis sound like something you would like? If so, it’s coming soon to LeadPress!
  3. New Tutorials: Learn the ins and out of how your WordPress site works, SEO, how to write blog posts and more with in depth, simple to follow tutorials and instruction.

LeadPress Mobile

Share Your LeadPress Experience

Share your LeadPress experience / testimonial for your chance to be featured on In addition to being highlighted on, this opportunity will also help you build backlinks to your site directly from LeadPress. In addition to helping brand recognition, links to your site can be great for improving your search engine rankings!

If you get a few minutes and care to write a testimonial about your thoughts on LeadPress, it would be greatly appreciated. Even better, if you have a video camera, a 30 to 60 second video would make an even deeper impact and enable you to share your LeadPress experience while bringing attention to your company in an even more profound way.

If this sounds like something that might interest you, please submit your testimonial / thoughts to or via our Contact Form.

Thank you and here’s to a great 2011!

Trace and the LeadPress Team

LeadPress Mortgage Websites

Mortgage Marketing

LeadPress Canadian Mortgage Websites Are Here!

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Posted by on December 14th, 2010

Did you know that LeadPress builds mortgage websites for Canada?

Well it’s true! Canadian mortgage websites are customized for Canadian verbiage & content and our short form apps represent Provinces as opposed to States. This means Canadians can now utilize the same powerful online presence and lead generation platform that many loan originators South of the border have been using for years!


LeadPress Canadian websites for Canadian mortgage professionals include customized verbiage, content and applications that reflect the regional differences and terminology used in Canada.  Since the LeadPress Platform gives users simple but powerful customization tools, Canadian mortgage professionals can further customize their sites as needed to rank high in search engines regardless of their region or Province.

Canadian mortgage companies face the same mortgage marketing challenges as their counterparts in the United States, which is why this LeadPress offering can mean a significant shift for  mortgage professionals as they will now have access to the online tools usually reserved for lead generation companies.

Why Upgrade Your Canadian Mortgage Web Site to LeadPress?

  • Easily integrate your social media profiles from Facebook, Twitter and other top social media sites
  • Easily integrate video and third party tools into your site
  • Optimized and strategically placed calls to action mean higher visitor to lead conversion
  • LeadPress has the most powerful Search Engine Optimized (SEO) Platform available today
  • Powerful but simple to use website customization tools

Are you a loan originator, Bank or mortgage professional in and have questions about how LeadPress can help you generate Canadian mortgage leads or help upgrade your Canadian mortgage website? Don’t hesitate to contact us with any questions you might have!

LeadPress Mortgage Websites