Press Releases

LeadPress Partners with Leads360 to Offer Improved Mortgage Marketing Efficiency to Mortgage Brokers and Bankers

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Posted by on April 23rd, 2010

In an effort to streamline and ease the mortgage lead generation and origination process, LeadPress, the premier mortgage lead generation website provider to mortgage banks and mortgage brokers, today announced its partnership with Leads360, the industry leader in sales lead management software.

The new integration with Leads360 ensures that mortgage companies using LeadPress for lead generation now have the ability to manage those leads with the industry’s best-of-breed lead management tool. Leads360’s lead management software guarantees that sales leads are received and distributed in real-time and empowers LeadPress users to increase their sales conversion rate and improve their mortgage marketing return-on-investment (ROI) and bottom line revenue.

“The importance of lead management in the mortgage sales process is extremely important to our clients’ close rates and bottom line, so integration of LeadPress client leads into Leads360 makes perfect sense” said LeadPress founder, Trace Richardson. “Integration with Leads360 is yet another win for LeadPress users as we continue our quest to team LeadPress up with the leading tools in the mortgage space.”

About LeadPress

LeadPress is the premier developer of mortgage lead generation and mortgage marketing websites for mortgage banks and brokers, large and small. LeadPress clients generate more exclusive mortgage leads and experience higher ROI from their online and offline mortgage marketing campaigns then companies that use traditional mortgage websites.

LeadPress achieves higher rates of lead conversion then average mortgage websites through the use optimized website layouts, carefully placed calls to action and high conversion applications. LeadPress websites are highly customizable, easy to use and come with the most advanced editing, search engine optimization, blogging and social media tools in the industry.

For more information or a quick demo, please call 888-622-4022 or visit www.leadpress.com.

About Leads360

Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops hosted software solutions for managing sales leads.  Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 5,000 clients.  With a suite of solutions scaled for small to enterprise organizations, the company offers the industry’s most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow.  Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads.  Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue.  For more information, visit www.leads360.com.

Mortgage Leads

Mortgage Leads: How Many Times Do You Call Them?

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Posted by on April 21st, 2010

How many times do you follow up on your mortgage leads? Three times? Four times? Leads360 has released a white paper showing that their research indicates that 6 times is an optimal number of times to follow up your leads.

This white paper claims that call prospects six times, raises your proabability of contact to 93%! The moral of the story is don’t stop at three or four tries, work the lead at least 6 times and time will bare out that the extra effort will have a payoff.

From the White Paper:

This study illustrates how lead management systems like Leads360, allow you to make the most out of the sales leads you already have. Learn about:

  • Visibilitly -Realize how proper visibility over you sales process can have significant impact on your bottom line.
  • Persistence -Understand when your sales team should continue to pursue, or give up on a lead.
  • Workflow– Learn how enforcing a workflow with a lead management system ensures that best practices are followed, and that you are getting the most out of your leads.
Press Releases

LeadPress Joins LoanSifter in Strategic Partnership and Live Mortgage Rate Quote Integration

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Posted by on April 20th, 2010

LeadPress, the premier mortgage marketing website provider to mortgage banks and mortgage brokers, today announced its partnership with LoanSifter, an industry leader in mortgage pricing and search offerings.

According to a 2009 consumer survey by Deloitte Consulting LLP, more than 70 percent of all mortgage shoppers start their search online, but only 30 percent of online loan applicants say their lender has a tool that provided customized product recommendations based on their specific needs.

The integration of LoanSifter mortgage pricing and rate tools into the LeadPress platform enables Leadpress clients to provide real time, transparent pricing to mortgage consumers. This can result in much higher website visitor to lead conversion rates for mortgage companies using LeadPress mortgage websites.

The partnership enables the following LoanSifter / eOriginations product functionality within the LeadPress mortgage website platform:

  1. Automated Rate Tables – Fully customizable, live rates on a LeadPress web site based on automated pricing.
  2. Consumer Pricing Portal – Live eligibility and pricing for your borrowers automated against your exact internal pricing, with accurate APR calculations and versatile fee quoting.
  3. 1003 Application –  Open-ended customization of 1003 process will radically improve mortgage broker efficiency and time to close.
  4. Credit Pull – Your website can automatically pull credit to ensure accurate eligibility and price quoting.
  5. Initial Disclosure Delivery – Nail down compliance by automatically providing the borrower a Good Faith Estimate and delivery of initial disclosure docs, even collecting e-signatures.

“It’s clear that providing transparent pricing and live mortgage rate quotes to mortgage shoppers has clear value for mortgage companies and shoppers alike,” said LeadPress founder, Trace Richardson. “For this reason, we’re very proud to give LeadPress users access to loan pricing tools as powerful as those provided by LoanSifter. “

About LeadPress

LeadPress Mortgage Websites

LeadPress is the premier developer of mortgage lead generation and mortgage marketing websites for mortgage banks and brokers, large and small. LeadPress clients generate more exclusive mortgage leads and experience higher ROI from their online and offline mortgage marketing campaigns then companies that use traditional mortgage websites.

LeadPress achieves higher rates of lead conversion then average mortgage marketing websites through the use optimized website layouts, carefully placed calls to action and high conversion applications. LeadPress websites are highly customizable, easy to use and come with the most advanced editing, search engine optimization, blogging and social media tools in the industry.

For more information or a quick demo, please call 888-622-4022 or visit www.leadpress.com.

About LoanSifter, Inc.

LoanSifter

LoanSifter is the industry’s most comprehensive comparison search for mortgage pricing and pre-approvals.  From over 120 correspondent and wholesale investors, loan originators populate their LoanSifter account with the investors they work with.   Scenario specific rate trigger alerts to monitor pipeline in real-time, fast and simple best-execution pricing, consumer-facing solutions, automatically priced flyers and marketing materials, custom email pricing campaigns for borrowers and referral sources.  100% customizable pricing.  LoanSifter is a fast, customizable web-based technology focused on the product decisioning and pricing needs of banks, credit unions and mortgage brokers. For more information, call 920.268.4770 or visit www.loansifter.com.

Mortgage Marketing

Zillow Mortgage Marketplace: Mortgage Rates and Quotes

Posted by on March 9th, 2010
Sample of Zillow Mortgage Data

Sample Zillow Mortgage Data

The Zillow Mortgage Marketplace is Zillow’s mortgage offering which gives consumers access to mortgage data, mortgage resources, mortgage rates, mortgage calculators. The Zillow Mortgage Marketplace also gives consumers the ability to submit loan requests and get mortgage quotes from mortgage professionals that have signed up for the Zillow Mortgage Marketplace.

The Zillow Mortgage Marketplace enables consumers that have applied for a mortgage quote to have control over which brokers they speak to. Traditionally, once a consumer submits a mortgage rate quote request, the lender would have complete control of the consumer’s contact information, the Zillow Mortgage Marketplace enables consumers to control whom they have contact with.

Mortgage brokers and loan officers that sign up for the Zillow Mortgage Marketplace can gives quotes for free, but must pay for each consumer contact.

How Zillow Mortgage Marketplace Works

  • Borrowers create anonymous loan requests. Lenders respond with unlimited quotes.
  • Borrowers review quotes, ratings, and profiles and then contact lenders.

Qualified borrowers

  • Of Zillow’s nearly 9 million monthly visitors, more than 1 million plan to get a mortgage in the next month
  • Median household income of $90K, plus higher-than-average credit scores

Quote only what you want

  • Choose loan requests you want to quote. Filter by loan amount, credit score, LTV, and many other factors.
  • Get notified when loan requests match your criteria.

Cost-effective return on investment (ROI)

  • It’s free to quote; you pay only when borrowers contact you.
  • Average Internet mortgage leads convert at 1.3%, while Zillow contacts convert at 10% or more.*
    • On other sites you typically pay for 77 leads before you close a loan.
    • On Zillow, you typically pay for only 10 contacts before you close a loan.

Continue Reading »

LeadPress

Help! Join the LeadPress Facebook Page!

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Posted by on February 20th, 2010

We’ve neglected our Facebook page, but will be adding new content and updating on a regular basis from here on out. We’ve also implemented Facebook fan widgets throughout the site.

Get FREE Mortgage Lead Generation tips and updates by joining the LeadPress Facebook Page!

Mortgage Tools

What Mortgage Tools Do You Want to See Integrate With LeadPress?

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Posted by on February 17th, 2010

Fresh off our integration with LoanSifter, we’re building out new partnerships and looking to sync the LeadPress platform with the best mortgage lead management companies and mortgage marketing providers in the world.

We want to know whom you would like to see LeadPress partner up with. Don’t be shy, let us know what’s on your mind!

LeadPress

LeadPress Mortgage Websites Now Rock Android!

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Posted by on February 17th, 2010

First we told you that LeadPress was iPhone Compatible, then we let you know about how LeadPress rocked the BlackBerry, now we’re here to tell you that LeadPress also rocks Android!

DOWNLOAD ANDROID FOR LEADPRESS!

Mortgage Marketing

Understanding Mortgage Website Comment Spam

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Posted by on February 11th, 2010

Mortgage website spam. What is it? If you have a mortgage website or mortgage blog then chances are you are using a platform like WordPress (LeadPress uses WordPress), TypePad or similar. Spammers often target these and other mortgage blogging platforms that enable comments and pingbacks / trackbacks for the purpose of leaving bogus comments and pingbacks to gain links and exposure. Spammers’ leave spam comments in the belief that they will gain better search engine rankings and traffic by building as many links to their websites as possible.  (LeadPress turns off commenting and pingbacks / trackbacks by default, but we also give you the ability to turn them back on for all new posts or on a post by post basis.)

Why Spammers Do What They Do

Spam is the abuse of electronic messaging systems and comes in many forms: email, comments and trackbacks / pingbacks (this is when an external website links to your article and your website automatically reciprocates the link in your comments section of the page the external site linked to). Spammers often employ bots or other automated systems to look for mortgage blog and website and leave self serving promotional comments / links.

Spam is a numbers game, so if spammers can send automated spam to large numbers of websites for very little money, so even if they convert a small percentage of the sites they spam, they can make a profit.

Spammers will also leave links to their websites in an attempt to push link juice or “Google Juice” to their websites, but most mortgage websites and blogs add a rel=”nofollow” tag to prevent the passing of pagerank or link juice. Links can be in the form of links in the body of the comment or simply a link where the user is supposed to put their website as most blogs allow you to post your name, email address and website before commenting so that your name as it is listed above your comment will link to the website you have provided.

BOTTOM LINE: Sending spam is a one way ticket to a complete loss of credibility and worse. If you come across a mortgage marketing company pitching automated commenting, run, don’t walk from that company.

What Does Mortgage Website Comment Spam Look Like and How Can It Affect Me?

Since leaving obvious spam comments that blatantly promote a product are easily detected and erase, spammers are continually improving their tactics to fool you into thinking their comments are legitimate. They often leave compliments about your web site or mortgage blog, tell you that there is something broken on your mortgage web site or ask questions that are irrelevant to the page content.

CLICK TO ENLARGE: Mortgage Website Spam

What Can I Do About Mortgage Website Spam?

Leaving comment spam on your mortgage web site can be detrimental to your site and overall credibility. It’s like leaving trash around your office, if you don’t clean it up, it shows you don’t care.

Most blogging platforms enable you to delete spam and even set filters so that new comments must be approved before going live. Since LeadPress is based in WordPress, you have extensive control over allowing and filtering comments and trackbacks on a sitewide or per post basis.

LeadPress Comment Settings

Mortgage Blog Commenting Best Practices and Etiquette

Since mortgage spammers often leave spam comments in the form of complimentary or other similarly disguised comments, how can you make sure your comments on other mortgage blogs and websites isn’t mistaken for comment spam?

  1. Do not blatantly self promote. You are a guest when posting in the comment stream of a blog that you do not own, so treat the opportunity as a chance to share and learn. If you hijack a comment stream with your own self promotion, expect to be deleted and have your credibility questioned. What do you think about people that spam your mortgage blog? Exactly, don’t be that guy.
  2. Add to the conversation. Say something useful that truly contributes. This is so important. You may be well intentioned by leaving a comment like “Nice blog”, but you aren’t contributing anything to the conversation and will likely be considered comment spam. Put thought into your comment and hold back unless you are truly contributing to the conversation.
  3. Do not add your signature or links in your comment. Again, you are a guest, act like one.
  4. Do not put keyword rich text as your name when commenting. As a guest, it’s nice to comment as “John Doe”, commenting as “Florida Home Modification Loans”, not so nice and again is a one way ticket to being marked as spam.
LeadPress

Join the LeadPress Campus Mortgage Directory

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Posted by on February 11th, 2010

Come join us at the LeadPress Campus and Mortgage Directory! Why? When you sign up for FREE and join the LeadPress Campus you get a free profile where you can list your contact information, link to your websites and share your areas of expertise. This can help gain exposure for your products or can simply be a great way to network with other mortgage professionals. Your profile allows you to friend up other mortgage professionals, share your latest thoughts, track your LeadPress Mortgage Campus activity stream and more!

Take a look at the exposure a LeadPress profile can give you, this is my profile: Trace Richardson.

JOIN THE LEADPRESS CAMPUS NOW!

GET FREE LEADPRESS NEWS UPDATES

LeadPress

LeadPress Now Rocks the BlackBerry!

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Posted by on February 4th, 2010

A while back we told you about how LeadPress is now iPhone compatible, now we have good news for BlackBerry owners. We’re happy to announce that you can now control your LeadPress mortgage website with the new WordPress BlackBerry application!

How much does it cost? IT’S FREE!

The all new WordPress for BlackBerry app allows you to write posts, upload photos and videos, edit pages, and manage comments.

So what’s new in version 1.0:

  • Ability to record and upload videos from your phone. We now support both 3gp and 3g2 formats on older generation BlackBerry devices.
  • Streamlined UI and functionality relating to comment moderation
  • Overall enhancements to the speed and stability of the app

DOWNLOAD BLACKBERRY FOR WORDPRESS APPLICATION

Don’t have an BlackBerry? Try LeadPress for iPhone and Android!

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