Sample Zillow Mortgage Data

The Zillow Mortgage Marketplace is Zillow’s mortgage offering which gives consumers access to mortgage data, mortgage resources, mortgage rates, mortgage calculators. The Zillow Mortgage Marketplace also gives consumers the ability to submit loan requests and get mortgage quotes from mortgage professionals that have signed up for the Zillow Mortgage Marketplace.

The Zillow Mortgage Marketplace enables consumers that have applied for a mortgage quote to have control over which brokers they speak to. Traditionally, once a consumer submits a mortgage rate quote request, the lender would have complete control of the consumer’s contact information, the Zillow Mortgage Marketplace enables consumers to control whom they have contact with.

Mortgage brokers and loan officers that sign up for the Zillow Mortgage Marketplace can gives quotes for free, but must pay for each consumer contact.

How Zillow Mortgage Marketplace Works

• Borrowers create anonymous loan requests. Lenders respond with unlimited quotes.
• Borrowers review quotes, ratings, and profiles and then contact lenders.

Qualified borrowers

• Of Zillow’s nearly 9 million monthly visitors, more than 1 million plan to get a mortgage in the next month
• Median household income of $90K, plus higher-than-average credit scores

Quote only what you want

• Choose loan requests you want to quote. Filter by loan amount, credit score, LTV, and many other factors.
• Get notified when loan requests match your criteria.

Cost-effective return on investment (ROI)

• It’s free to quote; you pay only when borrowers contact you.
• Average Internet mortgage leads convert at 1.3%, while Zillow contacts convert at 10% or more.*
  • On other sites you typically pay for 77 leads before you close a loan.
  • On Zillow, you typically pay for only 10 contacts before you close a loan.

Contacts and Pricing

How do consumers contact lenders?

• After reviewing quotes and lender profiles, borrowers decide which lenders they want to contact.
• Borrowers contact lenders by e-mail or phone. Zillow records calls and e-mails for quality assurance.

Pricing

• It’s free to quote; you pay a market-based fee only when borrowers contact you.
• You decide which loan requests to quote and set a maximum price to pay per contact.
• The market will determine the price for each contact.
• Contact prices will adjust and will likely range from $0-$100.
• Simple clicks from Google for mortgage keywords typically range from $7-$25. That’s just a click, whereas Zillow contacts are much higher quality since borrowers have reviewed multiple quotes, ratings, and lender profiles before they contact lenders.

Account set-up

• Lenders must pre-pay their Zillow accounts.
• To get started, a minimum of $250 is required. This is in addition to a one-time $25 application fee.
• When you receive contacts, Zillow subtracts the price of those contacts from your account balance.
• Your unused account balance can be refunded at any time.

For more information and updates, you may want to check out the Zillow Mortgage MarketPlace blog.

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Why Spammers Do What They Do

Spam is the abuse of electronic messaging systems and comes in many forms: email, comments and trackbacks / pingbacks (this is when an external website links to your article and your website automatically reciprocates the link in your comments section of the page the external site linked to). Spammers often employ bots or other automated systems to look for mortgage blog and website and leave self serving promotional comments / links.

Spam is a numbers game, so if spammers can send automated spam to large numbers of websites for very little money, so even if they convert a small percentage of the sites they spam, they can make a profit.

Spammers will also leave links to their websites in an attempt to push link juice or “Google Juice” to their websites, but most mortgage websites and blogs add a rel=”nofollow” tag to prevent the passing of pagerank or link juice. Links can be in the form of links in the body of the comment or simply a link where the user is supposed to put their website as most blogs allow you to post your name, email address and website before commenting so that your name as it is listed above your comment will link to the website you have provided.

BOTTOM LINE: Sending spam is a one way ticket to a complete loss of credibility and worse. If you come across a mortgage marketing company pitching automated commenting, run, don’t walk from that company.

What Does Mortgage Website Comment Spam Look Like and How Can It Affect Me?

Since leaving obvious spam comments that blatantly promote a product are easily detected and erase, spammers are continually improving their tactics to fool you into thinking their comments are legitimate. They often leave compliments about your web site or mortgage blog, tell you that there is something broken on your mortgage web site or ask questions that are irrelevant to the page content.

CLICK TO ENLARGE: Mortgage Website Spam

What Can I Do About Mortgage Website Spam?

Leaving comment spam on your mortgage web site can be detrimental to your site and overall credibility. It’s like leaving trash around your office, if you don’t clean it up, it shows you don’t care.

Most blogging platforms enable you to delete spam and even set filters so that new comments must be approved before going live. Since LeadPress is based in WordPress, you have extensive control over allowing and filtering comments and trackbacks on a sitewide or per post basis.

LeadPress Comment Settings

Mortgage Blog Commenting Best Practices and Etiquette

Since mortgage spammers often leave spam comments in the form of complimentary or other similarly disguised comments, how can you make sure your comments on other mortgage blogs and websites isn’t mistaken for comment spam?

1. Do not blatantly self promote. You are a guest when posting in the comment stream of a blog that you do not own, so treat the opportunity as a chance to share and learn. If you hijack a comment stream with your own self promotion, expect to be deleted and have your credibility questioned. What do you think about people that spam your mortgage blog? Exactly, don’t be that guy.
2. Add to the conversation. Say something useful that truly contributes. This is so important. You may be well intentioned by leaving a comment like “Nice blog”, but you aren’t contributing anything to the conversation and will likely be considered comment spam. Put thought into your comment and hold back unless you are truly contributing to the conversation.
3. Do not add your signature or links in your comment. Again, you are a guest, act like one.
4. Do not put keyword rich text as your name when commenting. As a guest, it’s nice to comment as “John Doe”, commenting as “Florida Home Modification Loans”, not so nice and again is a one way ticket to being marked as spam.

Related Posts:

1. LenderHomePage Mortgage Website Design
2. Mortgage Marketing Success: The Role of the Mortgage Website
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LeadPress with LoanSifter Integration

• Real time mortgage rate quotes based on your selected bank pricing
• Real time rate quote tables on your website that reflect real time pricing based on your bank pricing
• Customizable lead generation forms so  you can choose which information you collect
• Easy LoanSifter integration, just add your LoanSifter customer ID in the LeadPress dashboard to integrate LoanSifter!

View LeadPress + LoanSifter Demo

Simple LoanSifter Integration

Once your LoanSifter account is set up, integration with LeadPress is as easy as adding your LoanSifter customer ID to your LeadPress dashboard and you’re ready to go. It doesn’t get any easier than that!

Have Questions?

Have questions about how LeadPress can help you improve your mortgage marketing and increase the amount of mortgage leads your mortgage website can generate? Feel free to contact us or call us at 888-622-4022.

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From the 220Marketing Website:

The 2010 220 Mortgage Marketing System Includes:

• A highly customizable search engine friendly mortgage website
• Highest lead conversion rate in the industry
• A highly customizable monthly e-newsletter system with content included
• 1 gig of mail box space with up to 20 email accounts
• Integrated splash/lead capture pages for pay-per-click and Craigslist ads
• Free reliable American service and technical support
• Free upgrade every six months to keep you looking fresh
• Secure Online 1003 with easy LOS integration
• Integrated client retention and lead management system

The Following Services are Also Included with the Package:

• Unlimited Online Marketing Coaching
• Unlimited Offline Marketing Coaching
• Unlimited Pay-Per-Click Consulting
• Ongoing Search Engine Optimization
• Custom Scripts, Marketing Materials & Pre-Made Ads

Contacting 220 Marketing

220Marketing is located at:
220 Group LLC
3405 Kenyon St. Suite 501
San Diego, CA. 92110

Telephone
(Toll Free) 877-220-MKTG
(Local) 619-758-9696

Fax
(Toll Free) 866-726-5114

Email
info@220mm.com

Related Posts:

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Is anyone actually gaining clients from twitter? You bet, check out www.twitter.com/mortgagereports. Dan posts rate and market updates and people listen.

Why would somebody follow me? The same reason they would follow your blog, website or newsletter…. you are providing something of value. You mean I can’t just sign up and get deals? Nope, but the folks you are competing against appreciate your lack of effort / lack of understanding the medium… that’s for sure. This conversation is very similar to the one that occurred when websites were first used for mortgage marketing. Some folks were adamant that consumers wouldn’t trust a website, naysayers were sure that consumers needed to shake a hand before refinancing.

Bottom line: Marketers in virtually any vertical you can imagine are successfully marketing on twitter. The jury is no longer out on whether or not twitter is a viable marketing channel, the question is HOW it can be used in your overall marketing strategy.

Effort: As with any marketing tool, you get out what you put in. Signed up for twitter and didn’t get deals? You can’t be surprised at that, let’s be real. Twitter or ANY marketing channel takes work!

Strategy: Twitter can play a valuable role in any mortgage marketing strategy. It’s a great intro to eyeballs that you can then convert into becoming followers of your updates and industry news on your website / blog….where you can introduce them to your brand and value proposition or “why should I use you to refinance?”.

People that follow you on Twitter are real people, consumers. Twitter is simply a tool to get your message / value proposition / news & updates in front of those eyeballs. This is an opportunity to reach many folks you would never get an audience with.

How: There are so many “How to Market on Twitter” guides it isn’t even funny, everything you need to know has been written ten times over. Also, twitter doesn’t have to be about marketing, I am still able to network via my personal account ( twitter.com/tracerichardson ) where I share whatever I feel like, even if it isn’t business related.. Or I might post on business accounts I have such as @leadpress, @brokerscience @ipagio, etc….

I’ve learned a lot by taking part in the conversation and watching others. I’ve actually learned more by listening… The lessons learned are very similar to other mediums…. don’t spam, provide value, learn the rules of the game / etiquette, etc….

What is the point? The point is that the game is wide open. While a lot of peeps are using twitter in their overall mortgage marketing strategy, most are not. That equals opportunity.

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The 6 Step Opportunity Optimizer Process

The Opportunity Optimizer takes basic borrower data and creates a series of charts and graphs as part of a six-step process that illustrates the opportunity that the client has for optimizing his or her equity. The six steps are as follows:

1. Financial Snapshot
2. Financial Scorecard
3. Liquidity Builder
4. Asset Maximizer
5. Portfolio Optimizer™
6. Mortgage Coach Proposal

From the MortgageCoach.com “About Us” page:

1997, Dave Savage and Greg Wexler established WowTools and introduced Mortgage Coach to the industry. Initial offerings included the Total Cost Analysis and RateWatch™ reports. These tools were created as a result of feedback and ideas from Loan Officers committed to bringing value and creating trust with the homeowners they serve. Today, Mortgage Coach continues to build upon the foundation layed by Dave and Greg; Beyond our software solutions, Mortgage Coach has created a community where Loan Officers share and learn best practices and keen strategies to increase sales performance while continuing to build value and trust with homeowners.

Mortgage Coach is actively endorsed and used by lenders, bankers, and brokerages, including most of the nation’s top 200 loan originators. Unique and powerful tools empower loan officers to improve closing ratios, increase referrals and grow revenues. Mortgage Coach equips mortgage professionals with invaluable insights and patented reports to show borrowers how to create more wealth by integrating the mortgage decision into their financial plan. Borrowers benefit from knowledgeable advice while originators reap the rewards of attaining the trust and referrals of prospects and clients alike.

RateWatch Program Benefits via MortgageCoach.com

• Protect the pricing quoted to your clients and keep your promises
• Maximize profits on every loan
• Avoid surprising midday re-pricing
• Ensure that loans are locked in at the right time

Educational Overview Offerings via MortgageCoach.com

• Mortgage Coach Fundamentals
• Divorce Planning Part 1 – Anatomy
• Divorce Planning Part 2 – Marketing
• Maximized Seller Buy Down
• Getting Referrals from CPAs and Financial Planners

MortgageCoach Pricing and Contact Information

MortgageCoach charges $695 annually, which breaks down to $57.91 per month. MortgageCoach also offers a re-pricing alert service called RateWatch that costs $300 per year.

Mortgage Coach is located at 20 Fairbanks, Suite 174, Irvine CA 92618.  They can be reached at 949-608-3000.

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From the LoanToolbox Website:

Loan Toolbox is a division of Mortgage Success Source (MSS), the leader in providing training, business solutions and marketing systems to the mortgage industry. MSS is the strategic alliance of Mortgage Market Guide, LoanToolbox and The Duncan Group. Featuring the talents of industry leaders Barry Habib, Sue Woodard, Todd Duncan, Greg Frost and Jim McMahan, MSS provides money-making resources to more than 40,000 loan originators nationwide. All MSS products and technologies feature proven systems that are easy to implement and generate increased loan volume.

The LoanToolbox Loan Officer Pyramid

The centerpiece of the LoanToolbox mortgage training strategy is the Loan Officer Pyramid. The pyramid is made up of the elements deemed to be the necessary components for success as a mortgage originator.

LoanToolbox Pyramid

Loan Officer Pyramid Elements:

• Essential Knowledge
• Selling and Presentation
• Marketing
• Operational Systems
• Leadership & Team Building
• Legacy

LoanToolbox Mortgage Faculty

The faculty listed on the LoanToolbox.com website are Barry Habib, Sue Woodard, Greg Frost and Jim McMahan.

Loan Toolbox Subscription Pricing and Contact Information

LoanToolbox lists multiple tiers subscription levels on the website, but no direct pricing information is listed.

LoanToolbox is located at 24 S. Holmdel Road, Holmdel, NJ 07733. LoanToolbox.com also lists the following contact information:

Sales: (800) 963-1900

Corporate Sales Discount pricing for groups of 20 or more loan officers. (800) 963-1900

Customer Support (800) 963-1900

Technical Support (800) 963-1900

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LenderHomePage is also the proprietor of Lender411.com and a wide range of mortgage lead generation websites.

Mortgage Template Sample

LenderHomePage Mortgage Website Pricing

LenderHomePage offers three tiers of mortgage website plans, Basic, Deluxe and Custom. The Basic pricing has a setup free of $99 and runs $35 per month. The Deluxe plan has a $199 setup fee and runs $79.95 per month. Finally, the Custom plan has an $1195 set up fee and runs $79.95 per month.

LenderHomePage Pricing

LenderHomepage Contact Information

LenderHomePage is located at 5334 E Chapman Ave Suite 100, Orange, CA 92869. Their telephone number is 888-377-1265 or 714-769-7500 and their fax number is 714-590-6373. The

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From the Alamode corporate page:

Founded in 1985, a la mode has become the leader in real estate technology by developing software, workflow management systems and e-commerce technology for a wide range of participants in the mortgage lending and home selling processes.

A La Mode builds mortgage websites are branded as X-Sites and come  in two flavors, Standard and Pro at $495 per year. A La Mode Standard sites are free mortgage web sites. These sites are free with initial sign up with opt in feature upgrade options.

A La Mode Mortgage Website Standard Features:

• 10 Content Pages and 10 Allowed Custom Pages
• Xsites Networking Advertising Appears on Website
• 3 Mortgage Calculators
• Get online now, and try the industry’s most sophisticated website completely free of charge
• Accept mortgage loan apps online with our customizable FleXApp 1003
• 30 classic and animated themes and over 80 pre-written content pages
• Use it as your main site or to highlight specific loan programs

A La Mode Standard Mortgage Website Features:

• Hundreds of professionally-built themes with editable pre-written pages or create your own
• Built-in FleXApp 1003 application integrates with LOS’s
• Automatic e-mail status updates to borrowers
• DirectFax collects pay stubs, tax returns, and other docs electronically and uploads them to your loan file

We were unable to find a live demo of the Alamode Standard or Pro mortgage website online.

A La Mode also offers full online 1003 mortgage applications called the FleXApp for $199 per year.

A La Mode Inc. can be reached at 800-252-6633 and is located at 3705 W Memorial Rd., Building 402
Oklahoma City, OK 73134.

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2. Myers Mortgage Web Sites
3. Mortgage Lead Generation Basics: How to Generate Exclusive Mortgage Leads

Myers Mortgage Website Packages:

The Standard Package set up fee is $199 with monthly fees of $50. This package includes an online editor, nine mortgage calculators, mortgage content and a secure application suite.

The Budget Package set up fee is $199 with monthly fees of $35. This package includes an online editor, nine mortgage calculators and mortgage content.

The Spanish Package set up fee is $199 with monthly fees of $35. This package includes an online editor, nine mortgage calculators and mortgage content.

Myers lists the following mortgage web site benefits:

• Multiple lead capturing tools to maximize ROI
• Easy and instant customization at no cost!
• Fast, secure, reliable & compliant online app
• Automated assistant for referral sources
• Customizable email auto-responders
• Free training, toll-free support and product upgrades

Additional Myers Mortgage Web Site Features:

• Online Full 1003 Application
• Flash Intro Pages
• Quick Mortgage Quote
• Flash Message Display
• Quick Mortgage Calc
• Slideshow
• Featured Text
• Flash and Graphical Headers

Myers mortgage web site design can be reached at 800-693-7730 and are located at 250 E. Kilbourn Ave, Milwaukee, WI 53202.

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