FTC Mortgage Website Testimonials Update
Hope everyone is have a great Holiday Season and closing lots of loans. Just wanted to post a quick update regarding recent FTC regulation changes regarding website testimonials and how they affect your mortgage website.
LeadPress Update to LeadPress Customers:
One 12/1/09, the Federal Trade Commission enacted a new set of rules governing online endorsements and testimonials: http://www.ftc.gov/opa/2009/10/endortest.shtm. These rules set a new standard in insuring that testimonials are accurate and not misleading.
All LeadPress websites come with a testimonial page template, that has been turned on by default. The goal was to have a template that could be customized by you with your own original testimonials. It turns out that many LeadPress clients have left the default generic mortgage testimonials in place or were not even aware that a mortgage testimonials page existed.
To insure compliance with the new FTC regulations, LeadPress websites that have not replaced the generic template testimonials with their own original testimonials have had their “Client Testimonials” page changed from a “published” status to a “draft” status. This means the page is no longer visible to the public, but once you insert your own testimonials and are ready to make the page live again, simply push the “Publish” button on the write side of your edit page via dashboard > edit pages > “Client Testimonials”. Once your new testimonials page is live you can also re-enable menu links to it by going to dashboard > Tools > NAVT Lists and clicking on the green “enable” button on the “client testimonials” link in the “topmenu” and “bottonmenu” sections.
If you have already added your own original mortgage testimonials, no changes have been made to your website and there is nothing for you to do.
Have questions? Please direct any questions to us via a support ticket at www.leadpress.com/support/
Happy Holidays from the LeadPress Team!