The Mortgage Blogosphere is Dead
There are many knowledgable and talented Mortgage pros that write about all things mortgage, but their content is going unnoticed. The talent at Lenderama, The Mortgage Cicerone (aging theme be damned), Straight Talk About Mortgages and others provide cutting edge commentary and market insight, but their traffic sucks (my opinion based on limited and possibly inaccurate data), there are very few comments and overall, dialogue between mortgage professionals is non-existent. B2B mortgage blogging is dead. Consumer facing blogs are another story.
The same is even more true in terms of online mortgage communities catering to mortgage professionals. If you can still bare to venture to BrokerOutpost, you know what I’m talking about. Sad.
This means the space is wide open for anybody willing to put in the time to crack this nut and that’s why we’re building the LeadPress Campus. The space is in a sorry state when there is so much potential to bring mortgage professionals together, yet nobody is getting traction and unmoderated forums like BrokerOutpost continue to dominate.
What is my point? We’re failing to engage mortgage professionals. Writing killer content is not enough to get and maintain their interest. Mortgage finance related blogs like Housing Wire and Calculated Risk are an exception and are filling a niche and doing well where mortgage blogs covering general mortgage topics are unable to. There is so much work to do.