Mortgage Newsletter Marketing Basics
Good email mortgage newsletter software / services can be used to create, send and track mortgage newsletter and email campaigns. The process begins when visitors visit your mortgage broker website and opt in to receive your mortgage newsletters, emails, or other useful information. When they opt in they are automatically added into your mortgage mailing list database and the built in autoresponders will send them your pre-configured mortgage newsletters or email at pre-configured intervals you have set. A sample mortgage marketing campaign utilizing autoresponders might send the subscriber an email thanking them for subscribing immediately after they have signed up and then send them a mortgage newsletter or email on a monthly basis or other preset interval you have chosen. You simply choose what type of newsletters / emails you send and at what intervals.
Tracking. For each mortgage newsletter or email marketing campaign you send, you can see exactly how many people have opened their email, how many people un subscribed, which links they clicked, email forwarding statistics and more. You have complete control so that you can analyze your mortgage marketing results, mortgage lead generation results, and overall progress. This is an important element in all loan officer marketing and mortgage broker marketing campaigns.
Autoresponders. Automatically send emails or newsletters to your mailing lists. Typically you can create unlimited autoresponders for your different mortgage marketing campaigns. Take it a step further and you can only send autoresponders to subscribers who match certain criteria, such as a particular age, location or interest. You can create a series of mortgage newsletters or emails, tell your mortgage newsletter service when each email should be sent out (i.e. 1 hour, 1 day, 2 days, 1 month, etc after someone subscribes to your mailing list) and you’ve created an instant and automated multi-message email autoresponder.
You can segment your subscriber list and create follow up autoresponders based on specific custom field values, such as only send to subscribers in a specific city, those that are a specific age, or those who clicked on a specific link in an email campaign. If you are marketing for Reverse Mortgages, you could only mail out to subscribers 62 and older.
Mortgage Newsletter Setup and Maintenance
Maintenance. Most mortgage newsletter services make it easy to remove bad email addresses from your mortgage subscriber lists with a built-in bounce handling engine. When bad email addresses bounce emails back to you, those emails are simply deleted from your mortgage marketing database.
Templates. Most mortgage newsletter services includes professionally designed email templates that have been tested to work with all email clients including Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc. You can use these templates to design a custom email template for or you can upload an existing email template.
Mortgage Newsletter Marketing Benefits
Personalize Your Campaigns. Studies have shown that people respond better to emails that actually address them via their first name. Mortgage newsletter services will almost always allow you to capture your subscribers first name, last name, age, salary — even their shoe size — when they signup to your mailing list. You can then use these fields in your email to deliver personalized content in your mortgage marketing campaign.
Send Any Type of Email Communication. Mortgage Newsletters, special offers, follow-up emails, member notices, new program announcements, anything! Your mortgage marketing campaign can take many shapes and sizes.
Improve Sales and Increase Revenue. Want to take advantage of rate shoppers? Why not use a mortgage newsletter service to send a series of follow-up autoresponders to potential clients after they signup for your Mortgage Market Update Newsletter? You could send them mortgage rate and product updates and keep them informed of where the market is. If they see that the market has become advantageous to them, they will contact you wanting to take advantage of these changes. An important part of any mortgage marketing campaign in consistently following up with past mortgage leads, and your mortgage newsletter manager can help you accomplish this task with ease.
Build Trust With Your Past and Future Clients. One of the most import steps in the buying process is establishing trust and a rapport with your borrowers. By starting your own weekly or monthly newsletter, you’re establishing you mortgage website as a credible source of information / authority, which helps your borrowers build their trust in you. The more exposure to you they have, the more likely you will be the person they think of when they hear the word mortgages. Loan officer marketing requires the ability to stay in touch at all times through different mediums.
Unlimited number of subscribers and lists. Most mortgage newsletter service providers allow you to create hundreds or even thousands of mailing lists and either import your existing subscribers or use your mortgage newsletter service to automatically create a subscription form for your web site. You can create a mortgage marketing campaign around collecting a credit repair list on your bad credit loan page and a reverse mortgage list from your reverse mortgage page. Mortgage broker marketing that can adapt to your specific needs.
Complying with email laws. Most mortgage newsletter marketing services include powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your mortgage email marketing campaign and insures you are in compliance.