Mortgage Leads

Mortgage SEO Basics: Choosing Mortgage Keywords

Posted by on December 26th, 2008

Marketing your mortgage website is the first step in generating the traffic necessary to generate your own exclusive mortgage leads. Simply put, the number of mortgage leads you generate is directly related to the volume and quality of website traffic you are able to generate. Mortgage SEO (otherwise known as internet marketing or search engine marketing) uses different marketing strategies increase your search engine rankings which in turn drives traffic. The amount of leads you generate is directly related to the volume and quality of the search engine traffic you are able generate through higher search engine rankings.

Pre-Optimization: It is critically important that you know what keywords to target in your SEO / Mortgage Marketing Campaign. If you engage in a Mortgage SEO Campaign without carefully targeting the correct keywords, your internet mortgage lead generation results may be significantly decreased or non-existent. Keyword selection is a vital part of any SEO Campaign and there is little to no room for error. A Keyword Research Report provides the detailed analysis you need to target the correct keywords and help improve the overall effectiveness of your Mortgage SEO Marketing Campaign.

Mortgage Keyword Analysis and Reporting

Keyword research is the basis of all Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Search Engine Marketing Campaigns (SEM). The accurate identification and careful selection of important keywords and key phrases related to your target market can literally make or break any mortgage website or online marketing campaign.

Pre-Optimization Analysis: Before you begin adding content and engaging in an active SEO / SEM Mortgage Marketing Campaign, it is important that you address the current state of your mortgage website with an analysis on the current state of SEO on your website.This can and will affect your future SEO efforts and mortgage lead generation efforts.

To obtain high search engine rankings, generate traffic and generate leads, your website needs to be optimized for the keyword phrases you are targeting. Good content on an optimized site with quality inbound links is the proven formula for being highly ranked on the major search engines.

SEO – Internet Mortgage Marketing Basics

Why? Search engines like websites that show consistent natural growth and favor websites that have quality links pointing to them. Search engines reward sites exhibiting such growth with high rankings, which in turn leads to greater traffic and increased mortgage lead generation.

How? The primary techniques used in marketing your website and Mortgage SEO are creating unique content (new pages) on your website and creating quality links to this content through link building. Link building is accomplished by submitting your mortgage website and content to relevant directories, social bookmarking sites, article directories and blogs increase links back to your site and thus help to improve search engine rankings and optimize Internet Mortgage Lead Generation efforts.

How Long Does Mortgage SEO Take? Keep in mind that just like direct mail or any other type of mortgage marketing, an SEO Marketing Campaign requires a sustained and disciplined effort. Mortgage SEO is a long term internet marketing strategy with lasting results that requires an investment of money and time (6 to 12 months) to realize results in the form of leads generated on your website. In contrast, Pay-Per-Click or PPC campaigns (where you advertise on search engines and pay for each click you receive to your website) are a short term strategy where you are only as good as your last bid.

How To Choose Your Keywords

Keywords are the heart of Mortgage SEO and online mortgage lead generation. Each new page of unique content we create is optimized for a 2 to 5 word keyword phrase. This is the phrase we want to rank well for on the Search Engine Results pages of the top search engines.

  1. Choose targeted or niche keywords and avoid broad keywords. The more target or focused your keywords are on niche search terms, the more success you will have. There is simply too much competition for keyword terms like “mortgage refinance” or “home equity loans” and you will not have success with these phrases. Targeting “Oregon mortgage refinance” or “oakland home equity loans” is a different story though.
  2. Find out if people are searching for the terms you want to optimize for.The downside of avoiding broad search terms is that more targeted niche search terms will tend to have less volume associated with them. That being said, they are also much less competitive and even if there are only 25 searches a day for a keyword term, if you rank in the top ten for that word, you may have 5 to 15 qualified visiting your website from that search term alone.

Mortgage Keyword Tools

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