eTrafficers combines two essential services that loan officers require to run a successful business; website hosting and development, and lead generation. There are multiple packages that loan originators can choose from to meet their needs, and these depend upon the size of the company. A smaller package is appropriate for a single loan originator, and a larger one is better for an organization with multiple branches. eTrafficers focuses upon building consistency with websites as well, so if there are multiple linked together; for example, a company website, with separate branch websites and then websites for each loan originator, they’re all designed to look and feel the same.

The tools that come with the eTrafficers website packages also allow for file storage, automatic rate alerts that get sent out, and lots of options for design. It actually appears as though eTrafficers has far more layout and design choices than many of their competitors which is a great reason to make use of their services.

Mortgage Lead System from eTrafficers

• the methods used include keyword targeting in real time through major search engines, and they are only sent to the companies selected by the borrower. What this means is that any leads sent my eTrafficer are from interested parties
• When a lead is generated, it’s delivered immediately by email or text to make sure  loan originators can contact their prospective clients immediately
• Leads are legitimate, there are no gimmicks used to attract them
• the volume of the leads is based upon what the mortgage company can handle

Sources of leads are legitimate and renowned sites like HomeLoanSearch.com, MortgageLocators.com and QuickRefinance.com.

eTrafficers Website Add-On Options

In addition to the base web development services, eTrafficers offers a number of different plugins such as:

• an application center
• mortgage calculators that visitors will have access to
• site analysis and custom logo design to enhance the web design services

eTraffic Pricing and Contact Information

With eTraffic, there is no contract required. Mortgage originators supply their own registered domain and pay on a monthly basis after an initial setup fee for the design is paid. Depending upon the package chosen, setup ranges from $199 to $499 and the monthly rate is between $35 and $75.

Phone: 1.801.221.9400
Facsimile: 1.801.221.9401
Mail: 460 N University Ave., Suite 100, Provo, UT 84601

LeadPress with LoanSifter Integration

• Real time mortgage rate quotes based on your selected bank pricing
• Real time rate quote tables on your website that reflect real time pricing based on your bank pricing
• Customizable lead generation forms so  you can choose which information you collect
• Easy LoanSifter integration, just add your LoanSifter customer ID in the LeadPress dashboard to integrate LoanSifter!

View LeadPress + LoanSifter Demo

Simple LoanSifter Integration

Once your LoanSifter account is set up, integration with LeadPress is as easy as adding your LoanSifter customer ID to your LeadPress dashboard and you’re ready to go. It doesn’t get any easier than that!

Have Questions?

Have questions about how LeadPress can help you improve your mortgage marketing and increase the amount of mortgage leads your mortgage website can generate? Feel free to contact us or call us at 888-622-4022.

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1. LeadPress Joins LoanSifter in Strategic Partnership and Live Mortgage Rate Quote Integration
2. LoanSifter Mortgage Pricing Tools
3. LeadPress Wins Mortgage Conversion Rate and Qualification Rate Awards

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3. Mortgage Marketing Success: The Role of the Mortgage Website

From the LoanToolbox Website:

Loan Toolbox is a division of Mortgage Success Source (MSS), the leader in providing training, business solutions and marketing systems to the mortgage industry. MSS is the strategic alliance of Mortgage Market Guide, LoanToolbox and The Duncan Group. Featuring the talents of industry leaders Barry Habib, Sue Woodard, Todd Duncan, Greg Frost and Jim McMahan, MSS provides money-making resources to more than 40,000 loan originators nationwide. All MSS products and technologies feature proven systems that are easy to implement and generate increased loan volume.

The LoanToolbox Loan Officer Pyramid

The centerpiece of the LoanToolbox mortgage training strategy is the Loan Officer Pyramid. The pyramid is made up of the elements deemed to be the necessary components for success as a mortgage originator.

LoanToolbox Pyramid

Loan Officer Pyramid Elements:

• Essential Knowledge
• Selling and Presentation
• Marketing
• Operational Systems
• Leadership & Team Building
• Legacy

LoanToolbox Mortgage Faculty

The faculty listed on the LoanToolbox.com website are Barry Habib, Sue Woodard, Greg Frost and Jim McMahan.

Loan Toolbox Subscription Pricing and Contact Information

LoanToolbox lists multiple tiers subscription levels on the website, but no direct pricing information is listed.

LoanToolbox is located at 24 S. Holmdel Road, Holmdel, NJ 07733. LoanToolbox.com also lists the following contact information:

Sales: (800) 963-1900

Corporate Sales Discount pricing for groups of 20 or more loan officers. (800) 963-1900

Customer Support (800) 963-1900

Technical Support (800) 963-1900

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2. Price My Loan Automated Underwriting and Loan Pricing
3. Oppenheimer Group Mortgage Marketing and Websites

CHECK IT OUT!

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Tracking. For each mortgage newsletter or email marketing campaign you send, you can see exactly how many people have opened their email, how many people un subscribed, which links they clicked, email forwarding statistics and more. You have complete control so that you can analyze your mortgage marketing results, mortgage lead generation results, and overall progress. This is an important element in all loan officer marketing and mortgage broker marketing campaigns.

Autoresponders. Automatically send emails or newsletters to your mailing lists. Typically you can create unlimited autoresponders for your different mortgage marketing campaigns. Take it a step further and you can only send autoresponders to subscribers who match certain criteria, such as a particular age, location or interest. You can create a series of mortgage newsletters or emails, tell your mortgage newsletter service when each email should be sent out (i.e. 1 hour, 1 day, 2 days, 1 month, etc after someone subscribes to your mailing list) and you’ve created an instant and automated multi-message email autoresponder.

You can segment your subscriber list and create follow up autoresponders based on specific custom field values, such as only send to subscribers in a specific city, those that are a specific age, or those who clicked on a specific link in an email campaign. If you are marketing for Reverse Mortgages, you could only mail out to subscribers 62 and older.

Mortgage Newsletter Setup and Maintenance

Maintenance. Most mortgage newsletter services make it easy to remove bad email addresses from your mortgage subscriber lists with a built-in bounce handling engine. When bad email addresses bounce emails back to you, those emails are simply deleted from your mortgage marketing database.

Templates. Most mortgage newsletter services includes professionally designed email templates that have been tested to work with all email clients including Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc. You can use these templates to design a custom email template for or you can upload an existing email template.

Mortgage Newsletter Marketing Benefits

Personalize Your Campaigns. Studies have shown that people respond better to emails that actually address them via their first name. Mortgage newsletter services will almost always allow you to capture your subscribers first name, last name, age, salary — even their shoe size — when they signup to your mailing list. You can then use these fields in your email to deliver personalized content in your mortgage marketing campaign.

Send Any Type of Email Communication. Mortgage Newsletters, special offers, follow-up emails, member notices, new program announcements, anything! Your mortgage marketing campaign can take many shapes and sizes.

Improve Sales and Increase Revenue. Want to take advantage of rate shoppers? Why not use a mortgage newsletter service to send a series of follow-up autoresponders to potential clients after they signup for your Mortgage Market Update Newsletter? You could send them mortgage rate and product updates and keep them informed of where the market is. If they see that the market has become advantageous to them, they will contact you wanting to take advantage of these changes. An important part of any mortgage marketing campaign in consistently following up with past mortgage leads, and your mortgage newsletter manager can help you accomplish this task with ease.

Build Trust With Your Past and Future Clients. One of the most import steps in the buying process is establishing trust and a rapport with your borrowers. By starting your own weekly or monthly newsletter, you’re establishing you mortgage website as a credible source of information / authority, which helps your borrowers build their trust in you. The more exposure to you they have, the more likely you will be the person they think of when they hear the word mortgages. Loan officer marketing requires the ability to stay in touch at all times through different mediums.

Unlimited number of subscribers and lists. Most mortgage newsletter service providers allow you to create hundreds or even thousands of mailing lists and either import your existing subscribers or use your mortgage newsletter service to automatically create a subscription form for your web site. You can create a mortgage marketing campaign around collecting a credit repair list on your bad credit loan page and a reverse mortgage list from your reverse mortgage page. Mortgage broker marketing that can adapt to your specific needs.

Complying with email laws. Most mortgage newsletter marketing services include powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your mortgage email marketing campaign and insures you are in compliance.

Related Posts:

1. Mortgage SEO Basics: Choosing Mortgage Keywords
2. Mortgage Search Engine Optimization Basics
3. Mortgage Lead Generation Basics: How to Generate Exclusive Mortgage Leads

1 QUALITY MORTGAGE WEBSITE

The centerpiece of all mortgage marketing campaigns is the mortgage website. Most prospects make a decision on whether or not they will consider working with your company based solely on their initial perception of your mortgage broker website. It’s true, before they have even spoken to a loan officer, they have already made a decision based on their perception of the quality of your services as they are embodied by your mortgage website.

Additionally, the mortgage website is the first place most prospects go when they are exposed to your online or offline mortgage marketing and this highlights the importance that your mortgage website holds.

Online Presence – The goal of your mortgage web site is to engage visitors to learn about your company and services. To be effective in internet mortgage lead generation, a mortgage website must be authoritative and professional looking to help build trust with prospects while giving them the answers they seek. The website must provide users with helpful mortgage tools and information that are easily accessed through intuitive and user friendly navigation and design.

Building Rapport – The goal of your mortgage web site is to engage visitors to learn about your company and services and to inform them about mortgage and real estate topics in an easy to understand and common sense way.

Through this process visitors build trust in your company and brand and in doing so are much more likely to contact you via contact form, mortgage rate quote request, live chat or phone. Building rapport and trust is the first step in generating exclusive mortgage broker leads.

2 WEBSITE TRAFFIC

There are many different ways that traffic is generated to your mortgage website, some are obvious and some are not. Every day visitors come to your website as a result of simple activities you are already engaging in.

Offline Mortgage Marketing – The first source of traffic to your mortgage website comes in the form of visitors that are referred to your site from your offline mortgage marketing sources such as direct mail, flyers, radio, billboards, tv or even business cards. Instead of calling you directly when exposed to an offline mortgage marketing campaign, most prospects today will visit your mortgage broker website to learn about your company and build trust.

Online Mortgage Marketing – Driving traffic to your mortgage web site online can occur from naturally existing organic search engine results or paid activities such as banner advertising or Pay Per Click campaigns.

Mortgage SEO (Search Engine Optimization) – To achieve high organic search engine rankings for mortgage keywords in in search engines such as Google, Yahoo and MSN, a Mortgage SEO, it is important to make sure your mortgage website is SEO optimized.  Mortgage SEO is the process of creating useful unique content and then optimizing on page items such as the title, url, H1 and H2 tags and alt tags, among others and then building relevant links to these pages.

3 MORTGAGE LEAD CONVERSION

When traffic is driven to high quality mortgage websites, the final step in real estate or internet mortgage lead generation is conversion of the visitor into an exclusive mortgage lead. This is where most mortgage websites today go wrong.

Most mortgage websites employ Full 1003 mortgage applications which have long since been proven to be a mortgage lead generation killer. They are simply too long and invasive for prospects that  you have not yet built a rapport with.

Free mortgage websites and generic mortgage sites don’t cut it, you are better off without a website and forcing prospects to call you directly than sending them to a cheap, generic, or tacky web site that is a dead end for mortgage lead generation. If your site offers a Full 1003 Application, flash intro or music, you are losing exclusive mortgage leads right now. More importantly, you are losing the deals that each mortgage lead has the potential to generate.

1 Search Engine Optimized Mortgage Website

The first component in online mortgage lead generation is a Search Engine Optimized Mortgage Website that has been optimized for specific mortgage keyword terms. An SEO optimized mortgage web site will have content that is tuned for specific mortgage keyword phrases which will not only occur throughout web pages but within technical aspects of the site such as header tags, alt tags (image descriptions), meta tags, site maps, etc. (this is known as on-page optimization). Together, these optimizations provide a context for which search engines such as Google, Yahoo, and MSN are much more likely and able to index your mortgage website and help to increase mortgage search engine rankings and generation of exclusive mortgage broker leads.

2 Mortgage Website Traffic

The second component in internet mortgage lead generation is mortgage web site traffic. As you rank higher for keyword search terms, more visitors see your mortgage website in the search engine results pages, which results in increased traffic to your mortgage broker website and generation of internet mortgage leads. Simply stated, the higher you are in the search engine rankings, the more traffic and clicks you will get. Search engine rankings equal traffic and the more traffic you get, the more internet mortgage leads you will generate.

Search engines rank websites by importance for specific keyword combinations. One important metric they utilize to rank sites are the amount of external links pointing to a website. If Mortgage Site A has 1000 links to it from other websites and Mortgage Site B has 20 links to it, search engines will deem Mortgage Site A as having more authority and will grant it higher search engine rankings.

How to Drive Traffic With Organic Search Engine Rankings

Unique Content. This is content in the form of articles or posts on your mortgage website that serve to inform and educate viewers on topics that they might be searching for in search engines. This content must be unique and not simply copied from another online source, otherwise it will likely not rank well as it will be deemed duplicate content by search engines, after all if another mortgage website already has the material ranking well, giving viewers the same content twice is of no use to them.

Link Building. The practice of obtaining links from external web sites to your own website is accomplished by engaging consistently in a link building or internet marketing campaign. The most cost-effective and effective link building strategies consist of creating unique mortgage related content (new pages / articles and press releases) on your mortgage web site and then building links to this content. Links are created by submitting this content to hundreds of high ranking and relevant websites, directories, social bookmaking sites, press release websites, and blogs. These sources than publish your content with a link back to you. Other websites will then publish your mortgage related content from these sites, adding yet more one way links back to you mortgage lead website. These activities are very effective, but even more time consuming.

3 Mortgage Lead Conversion

The third component in online mortgage lead generation is lead conversion. If you are successfully driving traffic to a search engine optimized mortgage broker web site, then you must be able to convert those visitors to mortgage broker leads when they visit your mortgage lead generation web site. For a mortgage website to be able to convert visitors to mortgage leads, it must be authoritative, must provide ample opportunities to gather leads (calls to action), must be a resource for visitors with useful information and tools, and must have high converting application forms.

Just Say No To the Full 1003. A very common mistake made on many mortgage broker websites is that they use the wrong style of mortgage application by providing a “Full 1003″ application. The truth is that borrowers rarely, if ever, fill out a full 1003 application online. It is simply an outdated idea and approach to generating mortgage leads online. Conceived as a way to improve loan originator efficiency in the early days of the internet, the full 1003 application has fallen by the wayside as a useful tool and in most cases it actually causes significant harm to mortgage lead generation in mortgage web sites that employ it.

The above assertions are evidenced by the fact that virtually none of the major mortgage lead generating companies, mortgage marketing companies, and lead aggregators use a Full 1003 Application, instead they use a short form. We consistently get feedback from mortgage companies that they too, have had this same experience with the Full 1003 Application not generating mortgage broker leads for them in their mortgage marketing campaigns.

Mortgage lead generation cannot occur until all Full 1003 Mortgage Applications are removed from your mortgage broker website. To confuse matters, virtually every major mortgage website design company / provider today not only offers the Full 1003 Application, but they tout is as a lead generating tool. They are not only doing their clients a disservice, they are hurting their clients’ bottom line. Any  one to four page short form mortgage application is preferable to a Full 1003 Application.

Pre-Optimization: It is critically important that you know what keywords to target in your SEO / Mortgage Marketing Campaign. If you engage in a Mortgage SEO Campaign without carefully targeting the correct keywords, your internet mortgage lead generation results may be significantly decreased or non-existent. Keyword selection is a vital part of any SEO Campaign and there is little to no room for error. A Keyword Research Report provides the detailed analysis you need to target the correct keywords and help improve the overall effectiveness of your Mortgage SEO Marketing Campaign.

Mortgage Keyword Analysis and Reporting

Keyword research is the basis of all Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Search Engine Marketing Campaigns (SEM). The accurate identification and careful selection of important keywords and key phrases related to your target market can literally make or break any mortgage website or online marketing campaign.

Pre-Optimization Analysis: Before you begin adding content and engaging in an active SEO / SEM Mortgage Marketing Campaign, it is important that you address the current state of your mortgage website with an analysis on the current state of SEO on your website.This can and will affect your future SEO efforts and mortgage lead generation efforts.

To obtain high search engine rankings, generate traffic and generate leads, your website needs to be optimized for the keyword phrases you are targeting. Good content on an optimized site with quality inbound links is the proven formula for being highly ranked on the major search engines.

SEO – Internet Mortgage Marketing Basics

Why? Search engines like websites that show consistent natural growth and favor websites that have quality links pointing to them. Search engines reward sites exhibiting such growth with high rankings, which in turn leads to greater traffic and increased mortgage lead generation.

How? The primary techniques used in marketing your website and Mortgage SEO are creating unique content (new pages) on your website and creating quality links to this content through link building. Link building is accomplished by submitting your mortgage website and content to relevant directories, social bookmarking sites, article directories and blogs increase links back to your site and thus help to improve search engine rankings and optimize Internet Mortgage Lead Generation efforts.

How Long Does Mortgage SEO Take? Keep in mind that just like direct mail or any other type of mortgage marketing, an SEO Marketing Campaign requires a sustained and disciplined effort. Mortgage SEO is a long term internet marketing strategy with lasting results that requires an investment of money and time (6 to 12 months) to realize results in the form of leads generated on your website. In contrast, Pay-Per-Click or PPC campaigns (where you advertise on search engines and pay for each click you receive to your website) are a short term strategy where you are only as good as your last bid.

How To Choose Your Keywords

Keywords are the heart of Mortgage SEO and online mortgage lead generation. Each new page of unique content we create is optimized for a 2 to 5 word keyword phrase. This is the phrase we want to rank well for on the Search Engine Results pages of the top search engines.

1. Choose targeted or niche keywords and avoid broad keywords. The more target or focused your keywords are on niche search terms, the more success you will have. There is simply too much competition for keyword terms like “mortgage refinance” or “home equity loans” and you will not have success with these phrases. Targeting “Oregon mortgage refinance” or “oakland home equity loans” is a different story though.
2. Find out if people are searching for the terms you want to optimize for.The downside of avoiding broad search terms is that more targeted niche search terms will tend to have less volume associated with them. That being said, they are also much less competitive and even if there are only 25 searches a day for a keyword term, if you rank in the top ten for that word, you may have 5 to 15 qualified visiting your website from that search term alone.

Mortgage Keyword Tools

• Use the Google Keyword Tool to research keyword search phrases.
• Use the LeadPress Mortgage Keyword Tool to research keyword search phrases.

*Every LeadPress Mortgage Website has SEO Optimized architecture and tools out of the box to insure you get the highest rankings possible in search engines such as Google, MSN, and Yahoo.

The Two Components that Make Up Search Engine Optimization

On-Page Optimization – Refers to the changes made to the code and content of each page of a mortgage website to increase search engine rankings and optimize Internet Mortgage Lead Generation efforts.

Off-Page Optimization – Refers to the process of marketing your Mortgage Lead Generation Website (otherwise known as internet marketing or search engine marketing, or Mortgage SEO) by using different marketing strategies to build external links to your mortgage web site. The number of external links pointing to your mortgage website is one of the most important metrics used by search engines to gauge the importance of your website and assign your mortgage website a ranking on the search results page. Higher rankings translate into increased traffic and increased internet mortgage lead generation. Off-page optimization consists of adding unique content (new pages) to your mortgage website and then building quality external links from other websites to this content.

Link Building

What is Link Building? When Website A creates a link on their website pointing to Website B, a one way link to Website A has been created. Building one-way links to your mortgage website from other websites (Link Building) is the most effective way to improve your search engine rankings and mortgage lead generation.

Link building and internet mortgage broker marketing campaigns are a necessary investment for any mortgage company that is serious about generating exclusive mortgage leads. Link building campaigns are a long term strategy that take time to execute and have lasting results, unlike Cost Per Click Campaigns that will only be as effective as your last bid. Link building provides long term results that continue to grow as you gain momentum. Link building is a key component in generating traffic to your mortgage broker website or loan officer website and generating mortgage leads consistently.

Why Build Links? The primary way that search engines like Google, Yahoo, and MSN are able to assign an importance or ranking to your website is by counting the number of websites that have linked to your website. When a website links to you, they are saying that they found your website important or relevant enough to link to and in doing so, have essentially given your website of vote of confidence. The more votes or links you obtain, the higher your website will rank in the search engines and the more leads you will generate.

How Do I Build Links? The most cost-effective and effective link building and internet mortgage marketing strategies consist of creating unique content, articles, and press releases on your website and then creating links to this content. Link building techniques consist of submitting your website and content to relevant directories, social bookmarking sites, article directories, press release websites, and blogs where it is then published. Once published, this content is viewed by a wider web audience and contains links back to your website that help improve search engine rankings and optimize Internet Mortgage Lead Generation efforts. Other websites will then publish your content from these sites, adding yet more one way links back to you website. Additionally, submitting your website to high ranking directories and social bookmarking sites will also create valuable links back to your website.

Quality Of Links. Keep in mind that all links are not created the same. Sound link-building practices call for building links from quality websites with topic relevant material. A link from a well respected website that has already achieved credibility with search engines may be worth more to your site than 500 links from lesser known websites. This means that it is also important to obtain links from as many high ranked websites as possible. Quality is more important than quantity in Mortgage SEO for mortgage lead generation purposes.

MortgageSEO Timeline

How Long Does SEO Take? Keep in mind that just like direct mail or any other type of mortgage marketing, an SEO Mortgage Marketing Campaign requires a sustained and disciplined effort. You wouldn’t just send one batch of direct mail out and then just stop, and the same is the same for Mortgage SEO efforts.

Creation of unique content and link building on a regular basis are necessary for long term mortgage marketing strategies such as a Mortgage SEO Campaign. Mortgage SEO is a long term internet marketing strategy with lasting results that requires an investment of money and time (6 to 12 months) to realize results in the form of leads generated on your website.

Basic On Page Mortgage SEO Components

(Included in all LeadPress Mortgage Websites)

Mortgage Keyword Optimization – Mortgage SEO requires that all pages are optimized for specific mortgage keyword combinations. The meta-tags, header tags, alt tags, url, and content of each page should use these relevant mortgage keywords throughout to create highly optimized mortgage related content pages. Keyword optimization is a key component of Mortgage SEO and the generation of mortgage leads.

Meta-Tags – The title, keyword, and description tags on each page should be optimized for specific mortgage keyword search terms relevant to the specific content of each page for the highest search engine and mortgage lead generation results possible.

Directory / URL Structure / Interlink Structure – The website directory / architecture should be set up in a manner that is intuitive to users, well organized and utilizes keyword rich anchor text in all internal links.

Sitemap – First and foremost, it provides links to every page in the site so that even crawling is more easily achieved. It is also a way for users to view a map of all of your website content if they cannot find what they are looking for. It can serve as the page that all 404 and related errors go to when a bad url is typed in by a customer. This insures that upon reaching a an error page, they don’t see a blank screen, but your sitemap to help get them back on track.

XML / Text Sitemaps – These sitemaps are not visible, but reside in the root directory on the server. The XML sitemap provides search engines such as Google, Yahoo, and MSN with a map of your site to make sure that search engines are aware of all pages on your website.

Header Tags – All H1, H2, and H3 tags should be optimized for the mortgage keywords that each page is targeting. This optimization is another way to help insure the highest search engine rankings and internet mortgage lead generation possible.

Alt Tags- These are the tags associated with the graphics or images on your website. They should be optimized them for search relevant and content relevant mortgage keywords on each page based on page content.

.htaccess File / Cannonicalization – Many people are not aware that search engines sometimes look at mortgagewebsite.com and www. mortgagewebsite.com differently. Sometimes they index the two pages as separate pages and will split the importance or ranking of your page between the two, essentially cutting your rankings potential in half. The same is true for pages ending with or without “/” at the end of the page.

To alleviate this issue, the .htaccess file divert all inquiries to the same version of the page so that there is consistency among search indexed pages within the search engines and only one version of each page indexed as opposed to multiple versions with and without the “www” and “/”.