LeadPress Mortgage Websites » Mortgage Marketing

Mortgage Leads: How Many Times Do You Call Them?

Trace Richardson — Wed, 21 Apr 2010 18:22:50 +0000

How many times do you follow up on your mortgage leads? Three times? Four times? Leads360 has released a white paper showing that their research indicates that 6 times is an optimal number of times to follow up your leads.

This white paper claims that call prospects six times, raises your proabability of contact to 93%! The moral of the story is don’t stop at three or four tries, work the lead at least 6 times and time will bare out that the extra effort will have a payoff.

From the White Paper:

This study illustrates how lead management systems like Leads360, allow you to make the most out of the sales leads you already have. Learn about:

Visibilitly -Realize how proper visibility over you sales process can have significant impact on your bottom line.

Persistence -Understand when your sales team should continue to pursue, or give up on a lead.

Workflow- Learn how enforcing a workflow with a lead management system ensures that best practices are followed, and that you are getting the most out of your leads.

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Help! Join the LeadPress Facebook Page!

Trace Richardson — Sat, 20 Feb 2010 17:52:46 +0000

We’ve neglected our Facebook page, but will be adding new content and updating on a regular basis from here on out. We’ve also implemented Facebook fan widgets throughout the site.

Get FREE Mortgage Lead Generation tips and updates by joining the LeadPress Facebook Page!

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Understanding Mortgage Website Comment Spam

Trace Richardson — Thu, 11 Feb 2010 19:16:54 +0000

Mortgage website spam. What is it? If you have a mortgage website or mortgage blog then chances are you are using a platform like WordPress (LeadPress uses WordPress), TypePad or similar. Spammers often target these and other mortgage blogging platforms that enable comments and pingbacks / trackbacks for the purpose of leaving bogus comments and pingbacks to gain links and exposure. Spammers’ leave spam comments in the belief that they will gain better search engine rankings and traffic by building as many links to their websites as possible. (LeadPress turns off commenting and pingbacks / trackbacks by default, but we also give you the ability to turn them back on for all new posts or on a post by post basis.)

Why Spammers Do What They Do

Spam is the abuse of electronic messaging systems and comes in many forms: email, comments and trackbacks / pingbacks (this is when an external website links to your article and your website automatically reciprocates the link in your comments section of the page the external site linked to). Spammers often employ bots or other automated systems to look for mortgage blog and website and leave self serving promotional comments / links.

Spam is a numbers game, so if spammers can send automated spam to large numbers of websites for very little money, so even if they convert a small percentage of the sites they spam, they can make a profit.

Spammers will also leave links to their websites in an attempt to push link juice or “Google Juice” to their websites, but most mortgage websites and blogs add a rel=”nofollow” tag to prevent the passing of pagerank or link juice. Links can be in the form of links in the body of the comment or simply a link where the user is supposed to put their website as most blogs allow you to post your name, email address and website before commenting so that your name as it is listed above your comment will link to the website you have provided.

BOTTOM LINE: Sending spam is a one way ticket to a complete loss of credibility and worse. If you come across a mortgage marketing company pitching automated commenting, run, don’t walk from that company.

What Does Mortgage Website Comment Spam Look Like and How Can It Affect Me?

Since leaving obvious spam comments that blatantly promote a product are easily detected and erase, spammers are continually improving their tactics to fool you into thinking their comments are legitimate. They often leave compliments about your web site or mortgage blog, tell you that there is something broken on your mortgage web site or ask questions that are irrelevant to the page content.

CLICK TO ENLARGE: Mortgage Website Spam

What Can I Do About Mortgage Website Spam?

Leaving comment spam on your mortgage web site can be detrimental to your site and overall credibility. It’s like leaving trash around your office, if you don’t clean it up, it shows you don’t care.

Most blogging platforms enable you to delete spam and even set filters so that new comments must be approved before going live. Since LeadPress is based in WordPress, you have extensive control over allowing and filtering comments and trackbacks on a sitewide or per post basis.

LeadPress Comment Settings

Mortgage Blog Commenting Best Practices and Etiquette

Since mortgage spammers often leave spam comments in the form of complimentary or other similarly disguised comments, how can you make sure your comments on other mortgage blogs and websites isn’t mistaken for comment spam?

Do not blatantly self promote. You are a guest when posting in the comment stream of a blog that you do not own, so treat the opportunity as a chance to share and learn. If you hijack a comment stream with your own self promotion, expect to be deleted and have your credibility questioned. What do you think about people that spam your mortgage blog? Exactly, don’t be that guy.
Add to the conversation. Say something useful that truly contributes. This is so important. You may be well intentioned by leaving a comment like “Nice blog”, but you aren’t contributing anything to the conversation and will likely be considered comment spam. Put thought into your comment and hold back unless you are truly contributing to the conversation.
Do not add your signature or links in your comment. Again, you are a guest, act like one.
Do not put keyword rich text as your name when commenting. As a guest, it’s nice to comment as “John Doe”, commenting as “Florida Home Modification Loans”, not so nice and again is a one way ticket to being marked as spam.

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LeadPress + LoanSifter = Real Time Mortgage Rate Quotes

Trace Richardson — Wed, 20 Jan 2010 19:06:15 +0000

LeadPress is proud to announce that we are now compatible with LoanSifter’s Consumer Portal 3.0, LoanSifter Rate Tables and Full 1003 Suite! Consumer Portal 3.0 enables you to create custom lead generation forms for your LeadPress mortgage website and give real time mortgage rate quotes based on your current bank pricing when a form is filled out. LoanSifter rate tables enable you to publish real time mortgage rate tables on your website based on your existing bank pricing. Finally the LoanSifter Full 1003 Suite give the ability to offer fully customizable 1003 mortgage applications on your website.

LeadPress with LoanSifter Integration

Real time mortgage rate quotes based on your selected bank pricing
Real time rate quote tables on your website that reflect real time pricing based on your bank pricing
Customizable lead generation forms so you can choose which information you collect
Easy LoanSifter integration, just add your LoanSifter customer ID in the LeadPress dashboard to integrate LoanSifter!

View LeadPress + LoanSifter Demo

Simple LoanSifter Integration

Once your LoanSifter account is set up, integration with LeadPress is as easy as adding your LoanSifter customer ID to your LeadPress dashboard and you’re ready to go. It doesn’t get any easier than that!

Have Questions?

Have questions about how LeadPress can help you improve your mortgage marketing and increase the amount of mortgage leads your mortgage website can generate? Feel free to contact us or call us at 888-622-4022.

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Mortgage Marketing via Twitter?

Trace Richardson — Wed, 26 Aug 2009 19:11:25 +0000

Below are some loose thoughts I posted at BrokerOutpost in a discussion about the role of twitter in mortgage marketing where I shared my findings about Twitter conversion.

Is anyone actually gaining clients from twitter? You bet, check out www.twitter.com/mortgagereports. Dan posts rate and market updates and people listen.

Why would somebody follow me? The same reason they would follow your blog, website or newsletter…. you are providing something of value. You mean I can’t just sign up and get deals? Nope, but the folks you are competing against appreciate your lack of effort / lack of understanding the medium… that’s for sure. This conversation is very similar to the one that occurred when websites were first used for mortgage marketing. Some folks were adamant that consumers wouldn’t trust a website, naysayers were sure that consumers needed to shake a hand before refinancing.

Bottom line: Marketers in virtually any vertical you can imagine are successfully marketing on twitter. The jury is no longer out on whether or not twitter is a viable marketing channel, the question is HOW it can be used in your overall marketing strategy.

Effort: As with any marketing tool, you get out what you put in. Signed up for twitter and didn’t get deals? You can’t be surprised at that, let’s be real. Twitter or ANY marketing channel takes work!

Strategy: Twitter can play a valuable role in any mortgage marketing strategy. It’s a great intro to eyeballs that you can then convert into becoming followers of your updates and industry news on your website / blog….where you can introduce them to your brand and value proposition or “why should I use you to refinance?”.

People that follow you on Twitter are real people, consumers. Twitter is simply a tool to get your message / value proposition / news & updates in front of those eyeballs. This is an opportunity to reach many folks you would never get an audience with.

How: There are so many “How to Market on Twitter” guides it isn’t even funny, everything you need to know has been written ten times over. Also, twitter doesn’t have to be about marketing, I am still able to network via my personal account ( twitter.com/tracerichardson ) where I share whatever I feel like, even if it isn’t business related.. Or I might post on business accounts I have such as @leadpress, @brokerscience @ipagio, etc….

I’ve learned a lot by taking part in the conversation and watching others. I’ve actually learned more by listening… The lessons learned are very similar to other mediums…. don’t spam, provide value, learn the rules of the game / etiquette, etc….

What is the point? The point is that the game is wide open. While a lot of peeps are using twitter in their overall mortgage marketing strategy, most are not. That equals opportunity.

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MortgageCoach Mortgage Marketing Services

Trace Richardson — Wed, 19 Aug 2009 03:04:50 +0000

MortgageCoach.com provides mortgage coaching, mortgage sales, rate watch and mortgage educational services. Members are given access to the Opportunity Optimizer sales presentation software, forums, a video community, leader blogs, weekly coaching, webinars and more.

The 6 Step Opportunity Optimizer Process

The Opportunity Optimizer takes basic borrower data and creates a series of charts and graphs as part of a six-step process that illustrates the opportunity that the client has for optimizing his or her equity. The six steps are as follows:

Financial Snapshot
Financial Scorecard
Liquidity Builder
Asset Maximizer
Portfolio Optimizer™
Mortgage Coach Proposal

From the MortgageCoach.com “About Us” page:

1997, Dave Savage and Greg Wexler established WowTools and introduced Mortgage Coach to the industry. Initial offerings included the Total Cost Analysis and RateWatch™ reports. These tools were created as a result of feedback and ideas from Loan Officers committed to bringing value and creating trust with the homeowners they serve. Today, Mortgage Coach continues to build upon the foundation layed by Dave and Greg; Beyond our software solutions, Mortgage Coach has created a community where Loan Officers share and learn best practices and keen strategies to increase sales performance while continuing to build value and trust with homeowners.

Mortgage Coach is actively endorsed and used by lenders, bankers, and brokerages, including most of the nation’s top 200 loan originators. Unique and powerful tools empower loan officers to improve closing ratios, increase referrals and grow revenues. Mortgage Coach equips mortgage professionals with invaluable insights and patented reports to show borrowers how to create more wealth by integrating the mortgage decision into their financial plan. Borrowers benefit from knowledgeable advice while originators reap the rewards of attaining the trust and referrals of prospects and clients alike.

RateWatch Program Benefits via MortgageCoach.com

Protect the pricing quoted to your clients and keep your promises
Maximize profits on every loan
Avoid surprising midday re-pricing
Ensure that loans are locked in at the right time

Educational Overview Offerings via MortgageCoach.com

Mortgage Coach Fundamentals
Divorce Planning Part 1 – Anatomy
Divorce Planning Part 2 – Marketing
Maximized Seller Buy Down
Getting Referrals from CPAs and Financial Planners

MortgageCoach Pricing and Contact Information

MortgageCoach charges $695 annually, which breaks down to $57.91 per month. MortgageCoach also offers a re-pricing alert service called RateWatch that costs $300 per year.

Mortgage Coach is located at 20 Fairbanks, Suite 174, Irvine CA 92618. They can be reached at 949-608-3000.

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LeadPress Mortgage Website and Loan Officer Website Overview

Trace Richardson — Tue, 11 Aug 2009 04:32:06 +0000

Generate more exclusive mortgage leads.

LeadPress mortgage websites are the premier website used by mortgage brokers, loan officers and lead aggregators to generate exclusive mortgage leads. LeadPres helps you achieve higher conversion rates than average mortgage broker websites. This means you close more deals while spending less on purchasing leads.

Dominate the competition with an elegant, professional and authoritative mortgage web site.

Learn how LeadPress works

One time fee to own your own website for life.

LeadPress is the only mortgage website design company that doesn’t lock you into a monthly lease forever payment plan. A one time fee gives you a website for life and 100% of the source code for all content, images and code. This means that you can customize the website in any way you choose with the web design, SEO or marketing team of your choice!

Hear firsthand from LeadPress users

Rank high in search engines like Google.

Ranking well in search engines is a great way to gain traffic to your mortgage website and generate internet mortgage leads.

All LeadPress websites are Search Engine Optimized out of the box. Since we give you the full source code, your web designer can tweak and modify your mortgage website at will to build on your search engine rankings and rank for even more mortgage keywords.

View LeadPress in action

Generate more leads from your offline advertising.

Prospects that are exposed to your mortgage broker marketing activities such as direct mail, business cards, flyers, radio, and TV visit your website to build trust and learn about your company before they contact you directly. This means a LeadPress mortgage website will not only help you generate mortgage leads online, but will also help improve your online mortgage marketing ROI.

Learn about LeadPress features and pricing

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Ipagio is Now LeadPress!

Trace Richardson — Thu, 06 Aug 2009 21:30:09 +0000

Ipagio has relaunched as LeadPress. LeadPress not only offers a whole new platform with tons of new features and options, but also has Loan Officer Forums and a Mortgage Community as well! Ipagio.com is turning into a blog style format and will cover mortgage marketing and real estate marketing related topics.

LeadPress is Different

LeadPress is made by mortgage brokers, by mortgage brokers. We understand the importance of giving website visitors the best online experience possible. Clear calls to actions, optimized mortgage applications and conversion factors, mortgage calculators and useful information are some of the ways LeadPress helps convert your website visitors into exclusive mortgage leads.

Generate More Leads From Offline Advertising

Now more than ever prospects visit your website BEFORE contacting you when they are exposed to offline marketing such as direct mail, radio, TV or other offline marketing you may engage in.

These prospects visit your website to learn about your services and build trust in your company. This means that if you have a cheap or sub-par website you are losing deals and damaging your marketing ROI when high percentages of these visitors immediately abandon your site.

Generate More Leads From Online Advertising

Since LeadPress is Search Engine Optimized (SEO) and includes the world’s most powerful blogging engine (WordPress), you have the best blogging and SEO tools available to achieve the highest search engine rankings possible. High rankings = more leads!

Do not undermine your offline marketing by using an average or “FREE” website!

The savings are an illusion due to the opportunity cost of lost closed deals that occur when users abandon a less than professional website. You are better off with no website than a cheap one. Something is NOT better than nothing when it comes to your online presence.

Finally, refer someone to LeadPress and we will pay you $250!

Have questions? Don’t be shy, we’re here to help!

Thanks!!!

The LeadPress Team
888-622-4022
www.leadpress.com

Did you know? LeadPress is the only provider that offers lifetime licenses? Other providers prefer to lease the site to you month after month, year after year, because they make more money. Since we’re mortgage brokers ourselves, we appreciate the value of paying a one time fee for something and having complete control over it for life.

How much are you spending leasing your site year after year? It’s very likely that you’ve already spent more in the last couple of years leasing than a one time LeadPress fee would cost.

Still interested in a Monthly Lease? We will also be launching monthly leases shortly, we’ll keep you updated.

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LeadPress Mortgage Website Feature Tour

Trace Richardson — Wed, 05 Aug 2009 06:35:11 +0000

What is LeadPress? LeadPress is Lead Generation Platform / Website that enables mortgage brokers and loan officers to generate exclusive mortgage leads online through high search engine rankings and converting more prospects from offline mortgage marketing campaigns.

Full Size Version: LeadPress Video Tour

LeadPress Feature Tour

Additionally, users can easily edit or create pages, upload a custom logo, and control other on page elements via a simple drag and drop interface. Have little to no website experience? Not a problem with LeadPress!

Simple to use interface, fully customizable links, color themes, home pages styles and more
Search Engine Optimized: High search engine rankings can be a valuable source for generating exclusive mortgage leads
Integrated Blog and Blogging tools: RSS Feeds, Social Media / Web 2.0 tools, Commenting, Video & Image Uploading
High Conversion Architecture and Forms: high conversion customizable applications and contact forms, prominent calls to action and user friendly layout

View Home Page Styles: Style 1 / Style 2 / Style 3 / Style 4

Generate Exclusive Mortgage Leads

Online – LeadPress has built in search engine optimization and blogging tools that enable you to easily create the unique content the search engines like Google, Bing and Yahoo love. Ranking well in search engines can be a valuable source of high converting exclusive mortgage leads.

Offline – Now more than ever prospects visit your website BEFORE contacting you when they are exposed to offline marketing such as direct mail, radio, TV or other offline marketing you may engage in.

$200 Affiliate / Referral Fee

Know somebody that you think might be a good fit for LeadPress? Refer them to us and we’ll pay you $200. It’s that simple! Learn more about our mortgage affiliate program.

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LoanToolbox Mortgage Marketing for Loan Officers

Trace Richardson — Sun, 05 Jul 2009 06:11:46 +0000

LoanToolbox is a monthly subscription service that caters to mortgage brokers and mortgage bankers. LoanToolBox provides a wide spectrum of mortgage marketing tools and services. Included are mortgage marketing videos, tutorial & guides, strategies, database mining tools, mortgage forums, mortgage newsletters, and direct mail tools, among others.

From the LoanToolbox Website:

Loan Toolbox is a division of Mortgage Success Source (MSS), the leader in providing training, business solutions and marketing systems to the mortgage industry. MSS is the strategic alliance of Mortgage Market Guide, LoanToolbox and The Duncan Group. Featuring the talents of industry leaders Barry Habib, Sue Woodard, Todd Duncan, Greg Frost and Jim McMahan, MSS provides money-making resources to more than 40,000 loan originators nationwide. All MSS products and technologies feature proven systems that are easy to implement and generate increased loan volume.

The LoanToolbox Loan Officer Pyramid

The centerpiece of the LoanToolbox mortgage training strategy is the Loan Officer Pyramid. The pyramid is made up of the elements deemed to be the necessary components for success as a mortgage originator.

LoanToolbox Pyramid

Loan Officer Pyramid Elements:

Essential Knowledge
Selling and Presentation
Marketing
Operational Systems
Leadership & Team Building
Legacy

LoanToolbox Mortgage Faculty

The faculty listed on the LoanToolbox.com website are Barry Habib, Sue Woodard, Greg Frost and Jim McMahan.

Loan Toolbox Subscription Pricing and Contact Information

LoanToolbox lists multiple tiers subscription levels on the website, but no direct pricing information is listed.

LoanToolbox is located at 24 S. Holmdel Road, Holmdel, NJ 07733. LoanToolbox.com also lists the following contact information:

Sales: (800) 963-1900

Corporate Sales Discount pricing for groups of 20 or more loan officers. (800) 963-1900

Customer Support (800) 963-1900

Technical Support (800) 963-1900

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