LeadPress Mortgage Websites » mortgage websites

LeadPress Partners with Leads360 to Offer Improved Mortgage Marketing Efficiency to Mortgage Brokers and Bankers

Trace Richardson — Fri, 23 Apr 2010 07:00:00 +0000

In an effort to streamline and ease the mortgage lead generation and origination process, LeadPress, the premier mortgage lead generation website provider to mortgage banks and mortgage brokers, today announced its partnership with Leads360, the industry leader in sales lead management software.

The new integration with Leads360 ensures that mortgage companies using LeadPress for lead generation now have the ability to manage those leads with the industry’s best-of-breed lead management tool. Leads360’s lead management software guarantees that sales leads are received and distributed in real-time and empowers LeadPress users to increase their sales conversion rate and improve their mortgage marketing return-on-investment (ROI) and bottom line revenue.

“The importance of lead management in the mortgage sales process is extremely important to our clients’ close rates and bottom line, so integration of LeadPress client leads into Leads360 makes perfect sense” said LeadPress founder, Trace Richardson. “Integration with Leads360 is yet another win for LeadPress users as we continue our quest to team LeadPress up with the leading tools in the mortgage space.”

About LeadPress

LeadPress is the premier developer of mortgage lead generation and mortgage marketing websites for mortgage banks and brokers, large and small. LeadPress clients generate more exclusive mortgage leads and experience higher ROI from their online and offline mortgage marketing campaigns then companies that use traditional mortgage websites.

LeadPress achieves higher rates of lead conversion then average mortgage websites through the use optimized website layouts, carefully placed calls to action and high conversion applications. LeadPress websites are highly customizable, easy to use and come with the most advanced editing, search engine optimization, blogging and social media tools in the industry.

For more information or a quick demo, please call 888-622-4022 or visit www.leadpress.com.

About Leads360

Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops hosted software solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 5,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry’s most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit www.leads360.com.

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LeadPress Joins LoanSifter in Strategic Partnership and Live Mortgage Rate Quote Integration

Trace Richardson — Tue, 20 Apr 2010 18:21:25 +0000

LeadPress, the premier mortgage marketing website provider to mortgage banks and mortgage brokers, today announced its partnership with LoanSifter, an industry leader in mortgage pricing and search offerings.

According to a 2009 consumer survey by Deloitte Consulting LLP, more than 70 percent of all mortgage shoppers start their search online, but only 30 percent of online loan applicants say their lender has a tool that provided customized product recommendations based on their specific needs.

The integration of LoanSifter mortgage pricing and rate tools into the LeadPress platform enables Leadpress clients to provide real time, transparent pricing to mortgage consumers. This can result in much higher website visitor to lead conversion rates for mortgage companies using LeadPress mortgage websites.

The partnership enables the following LoanSifter / eOriginations product functionality within the LeadPress mortgage website platform:

Automated Rate Tables – Fully customizable, live rates on a LeadPress web site based on automated pricing.
Consumer Pricing Portal – Live eligibility and pricing for your borrowers automated against your exact internal pricing, with accurate APR calculations and versatile fee quoting.
1003 Application – Open-ended customization of 1003 process will radically improve mortgage broker efficiency and time to close.
Credit Pull – Your website can automatically pull credit to ensure accurate eligibility and price quoting.
Initial Disclosure Delivery – Nail down compliance by automatically providing the borrower a Good Faith Estimate and delivery of initial disclosure docs, even collecting e-signatures.

“It’s clear that providing transparent pricing and live mortgage rate quotes to mortgage shoppers has clear value for mortgage companies and shoppers alike,” said LeadPress founder, Trace Richardson. “For this reason, we’re very proud to give LeadPress users access to loan pricing tools as powerful as those provided by LoanSifter. “

About LeadPress

LeadPress achieves higher rates of lead conversion then average mortgage marketing websites through the use optimized website layouts, carefully placed calls to action and high conversion applications. LeadPress websites are highly customizable, easy to use and come with the most advanced editing, search engine optimization, blogging and social media tools in the industry.

For more information or a quick demo, please call 888-622-4022 or visit www.leadpress.com.

About LoanSifter, Inc.

LoanSifter is the industry’s most comprehensive comparison search for mortgage pricing and pre-approvals. From over 120 correspondent and wholesale investors, loan originators populate their LoanSifter account with the investors they work with. Scenario specific rate trigger alerts to monitor pipeline in real-time, fast and simple best-execution pricing, consumer-facing solutions, automatically priced flyers and marketing materials, custom email pricing campaigns for borrowers and referral sources. 100% customizable pricing. LoanSifter is a fast, customizable web-based technology focused on the product decisioning and pricing needs of banks, credit unions and mortgage brokers. For more information, call 920.268.4770 or visit www.loansifter.com.

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Understanding Mortgage Website Comment Spam

Trace Richardson — Thu, 11 Feb 2010 19:16:54 +0000

Mortgage website spam. What is it? If you have a mortgage website or mortgage blog then chances are you are using a platform like WordPress (LeadPress uses WordPress), TypePad or similar. Spammers often target these and other mortgage blogging platforms that enable comments and pingbacks / trackbacks for the purpose of leaving bogus comments and pingbacks to gain links and exposure. Spammers’ leave spam comments in the belief that they will gain better search engine rankings and traffic by building as many links to their websites as possible. (LeadPress turns off commenting and pingbacks / trackbacks by default, but we also give you the ability to turn them back on for all new posts or on a post by post basis.)

Why Spammers Do What They Do

Spam is the abuse of electronic messaging systems and comes in many forms: email, comments and trackbacks / pingbacks (this is when an external website links to your article and your website automatically reciprocates the link in your comments section of the page the external site linked to). Spammers often employ bots or other automated systems to look for mortgage blog and website and leave self serving promotional comments / links.

Spam is a numbers game, so if spammers can send automated spam to large numbers of websites for very little money, so even if they convert a small percentage of the sites they spam, they can make a profit.

Spammers will also leave links to their websites in an attempt to push link juice or “Google Juice” to their websites, but most mortgage websites and blogs add a rel=”nofollow” tag to prevent the passing of pagerank or link juice. Links can be in the form of links in the body of the comment or simply a link where the user is supposed to put their website as most blogs allow you to post your name, email address and website before commenting so that your name as it is listed above your comment will link to the website you have provided.

BOTTOM LINE: Sending spam is a one way ticket to a complete loss of credibility and worse. If you come across a mortgage marketing company pitching automated commenting, run, don’t walk from that company.

What Does Mortgage Website Comment Spam Look Like and How Can It Affect Me?

Since leaving obvious spam comments that blatantly promote a product are easily detected and erase, spammers are continually improving their tactics to fool you into thinking their comments are legitimate. They often leave compliments about your web site or mortgage blog, tell you that there is something broken on your mortgage web site or ask questions that are irrelevant to the page content.

CLICK TO ENLARGE: Mortgage Website Spam

What Can I Do About Mortgage Website Spam?

Leaving comment spam on your mortgage web site can be detrimental to your site and overall credibility. It’s like leaving trash around your office, if you don’t clean it up, it shows you don’t care.

Most blogging platforms enable you to delete spam and even set filters so that new comments must be approved before going live. Since LeadPress is based in WordPress, you have extensive control over allowing and filtering comments and trackbacks on a sitewide or per post basis.

LeadPress Comment Settings

Mortgage Blog Commenting Best Practices and Etiquette

Since mortgage spammers often leave spam comments in the form of complimentary or other similarly disguised comments, how can you make sure your comments on other mortgage blogs and websites isn’t mistaken for comment spam?

Do not blatantly self promote. You are a guest when posting in the comment stream of a blog that you do not own, so treat the opportunity as a chance to share and learn. If you hijack a comment stream with your own self promotion, expect to be deleted and have your credibility questioned. What do you think about people that spam your mortgage blog? Exactly, don’t be that guy.
Add to the conversation. Say something useful that truly contributes. This is so important. You may be well intentioned by leaving a comment like “Nice blog”, but you aren’t contributing anything to the conversation and will likely be considered comment spam. Put thought into your comment and hold back unless you are truly contributing to the conversation.
Do not add your signature or links in your comment. Again, you are a guest, act like one.
Do not put keyword rich text as your name when commenting. As a guest, it’s nice to comment as “John Doe”, commenting as “Florida Home Modification Loans”, not so nice and again is a one way ticket to being marked as spam.

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LeadPress Now Rocks the BlackBerry!

Trace Richardson — Fri, 05 Feb 2010 01:41:54 +0000

A while back we told you about how LeadPress is now iPhone compatible, now we have good news for BlackBerry owners. We’re happy to announce that you can now control your LeadPress mortgage website with the new WordPress BlackBerry application!

How much does it cost? IT’S FREE!

The all new WordPress for BlackBerry app allows you to write posts, upload photos and videos, edit pages, and manage comments.

So what’s new in version 1.0:

Ability to record and upload videos from your phone. We now support both 3gp and 3g2 formats on older generation BlackBerry devices.

Streamlined UI and functionality relating to comment moderation

Overall enhancements to the speed and stability of the app

DOWNLOAD BLACKBERRY FOR WORDPRESS APPLICATION

Don’t have an BlackBerry? Try LeadPress for iPhone and Android!

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LeadPress + iPhone Equals Website Control Anywhere

LeadPress Open CSS: Complete CSS Control!

Trace Richardson — Thu, 04 Feb 2010 01:21:53 +0000

We hate to repeat ourselves …. but…..If you have compared LeadPress to other mortgage website companies, you may have noticed a big difference in the amount of features, quality of presentation, customization ability and overall website control that LeadPress is able to offer over the competition.

Ok, we repeated ourself, but only so that we can announce yet another feature that separates LeadPress from the rest of the crowd in mortgage website design. All LeadPress websites now have the ability to control CSS with LeadPress Open CSS!

What is CSS?

CSS, or Cascading Style Sheets, is a W3C open standards programming language for specifying how a web page is presented. It allows web site designers to create formatting and layout for a web site independently of its content.

What Does This Mean For LeadPress Users?

LeadPress mortgage web sites are already the most customizable mortgage website available today, including the ability to change color themes, home page styles, content, links, add pages at will and more. This new ability to control CSS simply means you can get EXTREMELY granular in the level of customization you want to make to your site.

Have a buddy or favorite developer that knows CSS? Then you can easily alter the look and feel of virtually any element in your LeadPress Website or talk to us about the customizations you have in mind and we can give you an estimate based on the time involved.

LeadPress websites are already much more customizable then most mortgage web sites available today, this feature is simply one more tool to give LeadPress users the most powerful tools available today!

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LeadPress Auto Blog: 3rd Party RSS Feed Integration (Industry First!)

Trace Richardson — Thu, 04 Feb 2010 00:50:38 +0000

If you have compared LeadPress to other mortgage website companies, you may have noticed a big difference in the amount of features, quality of presentation, customization ability and overall website control that LeadPress is able to offer over the competition.

With the ability to change color themes and home page styles, edit or create custom forms and edit pages and menus with ease, LeadPress does many things that other website companies simply aren’t able to do. We feel that this flexibility combined with LeadPress’s search engine optimized architecture and integrated mortgage lead generation blog features, easily makes this little startup the strongest offering in the mortgage website design space to date.

We at LeadPress are happy to announce that we’re just getting started! We are unleashing an industry first feature that will enable our users to have unprecedented control over their website.

Introducing LeadPress Autoblog: External / 3rd Party RSS Feed Integration

What does this mean you ask? Each LeadPress mortgage lead generation website includes an integrated mortgage lead blog. Here’s the LeadPress Demo mortgage blog. All LeadPress sites enable you to manually add new posts to the blog from your website dashboard but…..

What if you want to integrate yet another source of fresh content into your blog from an external website or feed and have it added automatically without any effort at all?

The new LeadPress Auto Blog Option enables you integrate external RSS feeds into your existing LeadPress website blog. This means you can add an RSS feed from any external website and that feed will automatically fill up your LeadPress blog with new yummy posts! This is a great way to save time if you just aren’t able to make regular updates to your blog. Since Blogging is a great way to build trust and keeping clients up to date with the latest mortgage and financial news, the LeadPress Auto Blog is the perfect tool for mortgage pros that just don’t have time to blog!

LeadPress Auto Blog Features:

Automatically add new posts to your LeadPress blog from external website RSS feeds.
Add default set of Tags to posts. (posts will then show up on these tag pages)
Choose to link to original source or not.
Post full articles or excerpts.
Filter posts by words or phrases.
Assign all new posts to category of your choice.
Use original post date or import day date.
New posts can be published or saved as a draft for review before publishing.

LeadPress Auto Blog Pricing

Once you have signed up for a LeadPress website, the LeadPress Auto Blog add on is $29 per month per feed with a $49 set up fee per feed.

Have Questions? Say Hiya!

LeadPress + LoanSifter = Real Time Mortgage Rate Quotes

Trace Richardson — Wed, 20 Jan 2010 19:06:15 +0000

LeadPress is proud to announce that we are now compatible with LoanSifter’s Consumer Portal 3.0, LoanSifter Rate Tables and Full 1003 Suite! Consumer Portal 3.0 enables you to create custom lead generation forms for your LeadPress mortgage website and give real time mortgage rate quotes based on your current bank pricing when a form is filled out. LoanSifter rate tables enable you to publish real time mortgage rate tables on your website based on your existing bank pricing. Finally the LoanSifter Full 1003 Suite give the ability to offer fully customizable 1003 mortgage applications on your website.

LeadPress with LoanSifter Integration

Real time mortgage rate quotes based on your selected bank pricing
Real time rate quote tables on your website that reflect real time pricing based on your bank pricing
Customizable lead generation forms so you can choose which information you collect
Easy LoanSifter integration, just add your LoanSifter customer ID in the LeadPress dashboard to integrate LoanSifter!

View LeadPress + LoanSifter Demo

Simple LoanSifter Integration

Once your LoanSifter account is set up, integration with LeadPress is as easy as adding your LoanSifter customer ID to your LeadPress dashboard and you’re ready to go. It doesn’t get any easier than that!

Have Questions?

Have questions about how LeadPress can help you improve your mortgage marketing and increase the amount of mortgage leads your mortgage website can generate? Feel free to contact us or call us at 888-622-4022.

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LeadPress Mortgage Website and Loan Officer Website Overview

Trace Richardson — Tue, 11 Aug 2009 04:32:06 +0000

Generate more exclusive mortgage leads.

LeadPress mortgage websites are the premier website used by mortgage brokers, loan officers and lead aggregators to generate exclusive mortgage leads. LeadPres helps you achieve higher conversion rates than average mortgage broker websites. This means you close more deals while spending less on purchasing leads.

Dominate the competition with an elegant, professional and authoritative mortgage web site.

Learn how LeadPress works

One time fee to own your own website for life.

LeadPress is the only mortgage website design company that doesn’t lock you into a monthly lease forever payment plan. A one time fee gives you a website for life and 100% of the source code for all content, images and code. This means that you can customize the website in any way you choose with the web design, SEO or marketing team of your choice!

Hear firsthand from LeadPress users

Rank high in search engines like Google.

Ranking well in search engines is a great way to gain traffic to your mortgage website and generate internet mortgage leads.

All LeadPress websites are Search Engine Optimized out of the box. Since we give you the full source code, your web designer can tweak and modify your mortgage website at will to build on your search engine rankings and rank for even more mortgage keywords.

View LeadPress in action

Generate more leads from your offline advertising.

Prospects that are exposed to your mortgage broker marketing activities such as direct mail, business cards, flyers, radio, and TV visit your website to build trust and learn about your company before they contact you directly. This means a LeadPress mortgage website will not only help you generate mortgage leads online, but will also help improve your online mortgage marketing ROI.

Learn about LeadPress features and pricing

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Ipagio is Now LeadPress!

Trace Richardson — Thu, 06 Aug 2009 21:30:09 +0000

Ipagio has relaunched as LeadPress. LeadPress not only offers a whole new platform with tons of new features and options, but also has Loan Officer Forums and a Mortgage Community as well! Ipagio.com is turning into a blog style format and will cover mortgage marketing and real estate marketing related topics.

LeadPress is Different

LeadPress is made by mortgage brokers, by mortgage brokers. We understand the importance of giving website visitors the best online experience possible. Clear calls to actions, optimized mortgage applications and conversion factors, mortgage calculators and useful information are some of the ways LeadPress helps convert your website visitors into exclusive mortgage leads.

Generate More Leads From Offline Advertising

Now more than ever prospects visit your website BEFORE contacting you when they are exposed to offline marketing such as direct mail, radio, TV or other offline marketing you may engage in.

These prospects visit your website to learn about your services and build trust in your company. This means that if you have a cheap or sub-par website you are losing deals and damaging your marketing ROI when high percentages of these visitors immediately abandon your site.

Generate More Leads From Online Advertising

Since LeadPress is Search Engine Optimized (SEO) and includes the world’s most powerful blogging engine (WordPress), you have the best blogging and SEO tools available to achieve the highest search engine rankings possible. High rankings = more leads!

Do not undermine your offline marketing by using an average or “FREE” website!

The savings are an illusion due to the opportunity cost of lost closed deals that occur when users abandon a less than professional website. You are better off with no website than a cheap one. Something is NOT better than nothing when it comes to your online presence.

Finally, refer someone to LeadPress and we will pay you $250!

Have questions? Don’t be shy, we’re here to help!

Thanks!!!

The LeadPress Team
888-622-4022
www.leadpress.com

Did you know? LeadPress is the only provider that offers lifetime licenses? Other providers prefer to lease the site to you month after month, year after year, because they make more money. Since we’re mortgage brokers ourselves, we appreciate the value of paying a one time fee for something and having complete control over it for life.

How much are you spending leasing your site year after year? It’s very likely that you’ve already spent more in the last couple of years leasing than a one time LeadPress fee would cost.

Still interested in a Monthly Lease? We will also be launching monthly leases shortly, we’ll keep you updated.

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LeadPress Mortgage Website Feature Tour

Trace Richardson — Wed, 05 Aug 2009 06:35:11 +0000

What is LeadPress? LeadPress is Lead Generation Platform / Website that enables mortgage brokers and loan officers to generate exclusive mortgage leads online through high search engine rankings and converting more prospects from offline mortgage marketing campaigns.

Full Size Version: LeadPress Video Tour

LeadPress Feature Tour

Additionally, users can easily edit or create pages, upload a custom logo, and control other on page elements via a simple drag and drop interface. Have little to no website experience? Not a problem with LeadPress!

Simple to use interface, fully customizable links, color themes, home pages styles and more
Search Engine Optimized: High search engine rankings can be a valuable source for generating exclusive mortgage leads
Integrated Blog and Blogging tools: RSS Feeds, Social Media / Web 2.0 tools, Commenting, Video & Image Uploading
High Conversion Architecture and Forms: high conversion customizable applications and contact forms, prominent calls to action and user friendly layout

View Home Page Styles: Style 1 / Style 2 / Style 3 / Style 4

Generate Exclusive Mortgage Leads

Online – LeadPress has built in search engine optimization and blogging tools that enable you to easily create the unique content the search engines like Google, Bing and Yahoo love. Ranking well in search engines can be a valuable source of high converting exclusive mortgage leads.

Offline – Now more than ever prospects visit your website BEFORE contacting you when they are exposed to offline marketing such as direct mail, radio, TV or other offline marketing you may engage in.

$200 Affiliate / Referral Fee

Know somebody that you think might be a good fit for LeadPress? Refer them to us and we’ll pay you $200. It’s that simple! Learn more about our mortgage affiliate program.

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