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Mortgage Marketing

Mortgage Marketing via Twitter?

Posted by Trace Richardson on August 26th, 2009

Below are some loose thoughts I posted at BrokerOutpost in a discussion about the role of twitter in mortgage marketing where I shared my findings about Twitter conversion. Is anyone actually gaining clients from twitter? You bet, check out www.twitter.com/mortgagereports. Dan posts rate and market updates and people listen. Why would somebody follow me? The [...]

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Twitter

Double Your Twitter Follower Conversion Rate: Cute Converts

Posted by Trace Richardson on August 17th, 2009

Until the Launch of LeadPress, I had twitter accounts set up for Ipagio (LeadPress’s forerunner), BrokerScience (a mortgage blog) and LeadPress. These accounts were largely dormant as I mainly used @tracerichardson for my tweets. With the launch of LeadPress, I converted Ipagio to a mortgage marketing blog, revived it’s twitter account and revived the BrokerScience [...]

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Trace Richardson

New LeadPress / Trace Richardson Facebook Page – Hit Me Up!

Posted by Trace Richardson on May 7th, 2009

I have a new Facebook page. I was torn about the best way to integrate business / work related friends and non work related friends in Facebook. I decided that the solution was to definitely NOT add work related friends and contacts to my personal page. This would create a lot of pointless messages that [...]

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Mortgage News

LeadPress Does Carpool Confessions with LeadCritic

Posted by Trace Richardson on April 6th, 2009

I had a blast chatting last week with Mike Ferree of LeadCritic on his Carpool Confessions segment. I had a blast aside from my headset being a little hot and crackly and a mild overdose on redbull. We talked about twitter rumors, mortgage lead generation, mortgage broker education, mortgage leads and more. CHECK IT OUT!

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Is Your Mortgage Website Generating Leads?

If the answer is no, then you are not alone. This is likely due to the use of a Full 1003 Application (90% or more of lead conversions are lost with a Full 1003) and a host of other Mortgage Lead Generation Taboos such as Flash Intros, Music, and overall outdated and generic designs that kill lead conversion. LeadPress solves these issues and more!

LeadPress is Different. As loan originators ourselves, we have experienced firsthand how the fatal flaws made by most mortgage website providers today can sabotage your mortgage marketing efforts and your bottom line. Leveraging this experience, we have built the most technically advanced, efficient and effective mortgage website platform in existence today. LeadPress can help you generate more exclusive mortgage leads!

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