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Mortgage Marketing

Mortgage Marketing via Twitter?

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Posted by on August 26th, 2009

Below are some loose thoughts I posted at BrokerOutpost in a discussion about the role of twitter in mortgage marketing where I shared my findings about Twitter conversion. Is anyone actually gaining clients from twitter? You bet, check out Dan posts rate and market updates and people listen. Why would somebody follow me? The […]

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Mortgage Marketing

Double Your Twitter Follower Conversion Rate: Cute Converts

Posted by on August 17th, 2009

Until the Launch of LeadPress, I had twitter accounts set up for Ipagio (LeadPress’s forerunner), BrokerScience (a mortgage blog) and LeadPress. These accounts were largely dormant as I mainly used @tracerichardson for my tweets. With the launch of LeadPress, I converted Ipagio to a mortgage marketing blog, revived it’s twitter account and revived the BrokerScience […]


Mortgage News

LeadPress Does Carpool Confessions with LeadCritic

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Posted by on April 6th, 2009

I had a blast chatting last week with Mike Ferree of LeadCritic on his Carpool Confessions segment. I had a blast aside from my headset being a little hot and crackly and a mild overdose on redbull. We talked about twitter rumors, mortgage lead generation, mortgage broker education, mortgage leads and more. CHECK IT OUT!

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