LeadPress, the premier mortgage marketing website provider to mortgage banks and mortgage brokers, today announced its partnership with LoanSifter, an industry leader in mortgage pricing and search offerings.
According to a 2009 consumer survey by Deloitte Consulting LLP, more than 70 percent of all mortgage shoppers start their search online, but only 30 percent of online loan applicants say their lender has a tool that provided customized product recommendations based on their specific needs.
The integration of LoanSifter mortgage pricing and rate tools into the LeadPress platform enables Leadpress clients to provide real time, transparent pricing to mortgage consumers. This can result in much higher website visitor to lead conversion rates for mortgage companies using LeadPress mortgage websites.
The partnership enables the following LoanSifter / eOriginations product functionality within the LeadPress mortgage website platform:
- Automated Rate Tables – Fully customizable, live rates on a LeadPress web site based on automated pricing.
- Consumer Pricing Portal – Live eligibility and pricing for your borrowers automated against your exact internal pricing, with accurate APR calculations and versatile fee quoting.
- 1003 Application – Open-ended customization of 1003 process will radically improve mortgage broker efficiency and time to close.
- Credit Pull – Your website can automatically pull credit to ensure accurate eligibility and price quoting.
- Initial Disclosure Delivery – Nail down compliance by automatically providing the borrower a Good Faith Estimate and delivery of initial disclosure docs, even collecting e-signatures.
“It’s clear that providing transparent pricing and live mortgage rate quotes to mortgage shoppers has clear value for mortgage companies and shoppers alike,” said LeadPress founder, Trace Richardson. “For this reason, we’re very proud to give LeadPress users access to loan pricing tools as powerful as those provided by LoanSifter. “
LeadPress is the premier developer of mortgage lead generation and mortgage marketing websites for mortgage banks and brokers, large and small. LeadPress clients generate more exclusive mortgage leads and experience higher ROI from their online and offline mortgage marketing campaigns then companies that use traditional mortgage websites.
LeadPress achieves higher rates of lead conversion then average mortgage marketing websites through the use optimized website layouts, carefully placed calls to action and high conversion applications. LeadPress websites are highly customizable, easy to use and come with the most advanced editing, search engine optimization, blogging and social media tools in the industry.
For more information or a quick demo, please call 888-622-4022 or visit www.leadpress.com.
About LoanSifter, Inc.
LoanSifter is the industry’s most comprehensive comparison search for mortgage pricing and pre-approvals. From over 120 correspondent and wholesale investors, loan originators populate their LoanSifter account with the investors they work with. Scenario specific rate trigger alerts to monitor pipeline in real-time, fast and simple best-execution pricing, consumer-facing solutions, automatically priced flyers and marketing materials, custom email pricing campaigns for borrowers and referral sources. 100% customizable pricing. LoanSifter is a fast, customizable web-based technology focused on the product decisioning and pricing needs of banks, credit unions and mortgage brokers. For more information, call 920.268.4770 or visit www.loansifter.com.